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Customer retention is challenging. When customers don’t repurchase your product or service the next month, you may need to consider the big “why.”Most analyses determined it’s because of the customer’s non-satisfactory experience.It takes 60–90 days to onboard a new customer. And sometimes even more. A mere 5% increase in customer retention produces more than a…

Companies must take action to protect their customer data as the world continues to transition to a more digital era. Data protection is more crucial than ever because of the increase in cybercrime. Companies can use data protection measures to safeguard their digital assets, guarantee data integrity, and lower the chances of a security breach.…

The economic environment is continuously evolving, and so are consumer needs. This has led to the design and development of products that are not needed today, contributing to pressing environmental issues. A Columbia Climate School Report in 2020 states that the end-to-end life cycle of consumer goods contributes to more than 60% of global greenhouse…

In recent years, we hear a lot more about two terms. UI and UX. You may have heard discussions such as “well, it was not UX friendly”, or “the UI was not that good”, without really understanding what people even refer to. Well, UI and UX are a fundamental part of a website. They are…

Cybersecurity has become one of the major concerns for many businesses. Since every business needs to have a website and use digital methods to operate for a better consumer experience, investing in a tool that keeps them safe online has become crucial. So, if online presence is important, you might think your website is concrete…

Underwriting is a process wherein banks and other financial institutions take risks for a fee. The risk involves products such as insurance, investments, mortgages, personal and commercial loans, and other similar vehicles. It can be a rather tedious and extensive process as an underwriter must pore over several documents and crunch numbers to determine whether…

Creating excellent content for the website is half the trouble, but how do you make it readable? After all, there are more than a hundred ways (legal and not entirely legal) to bring the user to the website, but only a fascinating text can make them read something. Ordinary visitors should easily read your content…

There is a new breed of cookie monster on the loose. It is neither cute nor friendly, much like the blue creature from Sesame Street. It roams the internet to steal session cookies and gain access to your account. If it breaches your account, it can cause financial or corporate havoc. It’s also available as…

ABM (Account-Based Marketing) and inbound marketing are two powerful strategies that can help businesses generate leads and drive revenue growth. But, when combined, these strategies can become even more effective. By aligning ABM and inbound marketing, you can create a holistic approach to lead generation that targets the right accounts and individuals while also providing…

Over the past decade, we’ve seen a fundamental change in how we approach customer service. The customer experience management market is expected to reach $14.9bn by 2025, according to the MarketsandMarkets report.  Businesses now operate 24/7, providing ubiquitous accessibility and convenience. Users can manage transactions from any device and any location. But the more transactions…