The principles of eCommerce are pretty simple. You want to get as many people to your store as you can, and then maximize your conversion rate, so you make as much money as possible. As with most things in life, this is easier said than done. In this guide, we’ll look at five proven methods…

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Every company must aim to maintain tight control of both their fixed and variable expenses, which could determine a business’s cash flow and improve its profit margin. With so many processes to undertake, services to pay for and technologies to invest in, it might seem as if your finances are spiraling out of control, and…

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Conversion rate optimization (CRO) is the process of increasing the percentage of visitors who complete an action. Conversion means something different for different businesses, as what one company wants from a website visitor may not be the same for another, but the principle is the same. CRO requires an understanding of how people use your…

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There are many contributing factors that affect the success or failure of a business, but one of the main areas to play close attention to is customer satisfaction. If you wish for your current customers to become loyal and continue to purchase from you, it’s an aspect that needs careful consideration. According to the White…

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Running a company isn’t always a smooth experience, especially when the business starts to grow fast and requires some personal sacrifices on all levels. When you’re dealing with expansion across multiple locations, you’ll sometimes need to physically relocate for a while in order to address the local concerns of your new department. This is especially…

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Profit is the end goal of any and all businesses, but to drive a profit, you not only have to be selling a product or service that is both advertised well to customers and viewed as valuable by them, you have to ensure that all other aspects of your business are cost-effective and are not…

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If a million pop-up ads are to be believed, it has never been easier to make money online. Of course, the majority of those pop-ups are simply adverts for a company or a blog, but that doesn’t mean that making money online is an impossible dream. For millennials that have grown at the same rate…

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You have set up your online store, your products are all ready to go and you are just waiting for the sales to roll in, but it’s taking longer than you thought it would. Why are there no customers in your online store? The answer to this is the stream of traffic you have (or…

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It’s that time again! You will soon be filing your 2019 tax return and will want to get as much as possible out of it, all the while paying as little as you possibly can.  So, how do you go about maximizing your tax return without any need for too much extra effort? Here are…

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