The ecommerce industry is a very competitive one which is changing all the time. This means that any new startup looking to carve out a slice of the market needs to be able to stand out from the crowd. Your operation and processes need to...
Read MoreThe e-commerce industry has seen a tremendous rise over the last decade and that growth is only expected to continue. The total worldwide e-commerce sales are projected to reach $4.5 trillion by 2021, which is almost double what they were in 2017 ($2.3 trillion) according...
Read MoreIf you’re starting a new business, then you should be aware that there are two reasons that most businesses fail. The first is addressed by the Lean start-up philosophy, pioneered by Eric Ries: businesses fail when nobody needs their product or service. The second is...
Read MoreWhat is Responsive Web Design?
A GOOD Brand Name to me is a product that comes to me right off the top of my head when that type of product is mentioned. For example, when someone asks me to go out to lunch, I ask where and they suggest a place. So now I think to myself, what is my perception of this place? Do I like it? Did I have a bad experience there at some point that makes me dislike that place? Was the food good? I instantly evaluate these questions in order to decide if I want to go to that place or not. The point being, a Brand Name adds a sense of comfort to my potential decision.
Customer reward points is a powerful customer loyalty program. You are probably used to seeing them with credit cards, frequent flier miles and a host of other businesses. They can be a very important part of a companies marketing program. Remember, it is much cheaper to sell to existing customers than to acquire new customers.
It’s hard to attract and retain customers these days. Competitors pop up like weeds, customers get distracted and click away from their cart at the last minute, and keeping customers coming back to your store requires standing out from the competition.
Did you know long tail keywords make up 70% of web searches? Not only are long tail keywords often easier to rank for but they convert much better than more popular[and expensive!] terms. Understanding how to research long tail keywords and using them to rank can boost your site traffic with targeted consumers who are ready to buy.
When consumers find a product they love, intend to purchase or are excited about, many turn to social media to spread the word. In a recent study, the University of Massachusetts surveyed millennial shoppers and noted a trend of consumers purchasing after sharing product info via social media outlets, particularly Facebook, Pinterest and Twitter. This form of electronic “word of mouth” is great for e-commerce businesses, especially as 70% of millennial social media users are influenced by their friends’ posts and recommendations. Additional findings from the surveys include:
E-mail marketing is a big part of growing a successful e-commerce business. Not only is it cost-effective but it’s a great way to learn more about your customers, their shopping habits and what types of marketing they respond best to. Check out this e-mail marketing infographic for helpful tips and stats to make your e-mail efforts worthwhile!
