What is Ecommerce Email Marketing? Ecommerce email marketing is the art of leveraging email to generate sales for your store. It can be simple, like emailing people who abandon their cart. Or complex, like having many campaigns that work synergistically to increase sales exponentially. Ultimately, when you look at promotions, offers, free delivery coupons, and…

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The mobile-first era sees buyers eager to watch video content rather than read dense tracts of text. As the trend accelerates, e-commerce operators need to meet the change in consumer demand, delivering smart video content that attracts attention and converts sales.  Here’s a step-by-step guide on how to get this right… 1. Understand your audience:…

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With the advancements in internet connectivity, mobile devices, and acronyms, it’s not surprising that microlearning will explode the learning scenario in the e-learning industry. One of the significant benefits of microlearning being a time-saver could boost the learners’ engagement until the end of the course.  Some LMS companies have striven hard to provide such bite-size…

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Content has been discussed for a long time as a viable business strategy that helps you attract new customers and engage the ones you already have. If you have not yet put in place an effective content strategy, it is certainly worth asking why not. There are plenty of different benefits that you can expect…

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Websites are your very own digital frontier. They are your store, your office, your mouthpiece, and so much more. Websites are more important today than they ever were before. If customers actively seek a business like yours out, they aren’t going to go check out your brick-and-mortar location before they have first checked you out…

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With self-build template websites platforms on the increase many businesses are turning to these alternatives to build their websites, as opposed to the traditional route of employing the services of a website designer. This brings forth the question for many, “do I need a designer, or can I build my website myself?”  While we may…

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If you are planning to launch an e-commerce website or redesign an existing site, then it is important to consider the many best practices as they stand in 2020. Reaching your consumers is important, and providing them with a simple and seamless experience so that they can locate the product they need and transact with…

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