In an ever increasingly digital world implementing a robust CRM plan has the potential to seriously boost your business. CRM is always changing but that doesn’t mean your CRM plan can’t be innovative if you pay attention to the changing trends and pick the right tools. Whether you’re thinking about creating a new CRM strategy…

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Knock, knock the Summer Holidays is approaching. It’s time to brace yourself to face the biggest competition of the year where e-commerce websites will be flooded with flash discounts and shopping enthusiasts. However, the question here is are you ready with your key business tactics and most importantly social media marketing strategy?   It’s that time…

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The principles of eCommerce are pretty simple. You want to get as many people to your store as you can, and then maximize your conversion rate, so you make as much money as possible. As with most things in life, this is easier said than done. In this guide, we’ll look at five proven methods…

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Every company must aim to maintain tight control of both their fixed and variable expenses, which could determine a business’s cash flow and improve its profit margin. With so many processes to undertake, services to pay for and technologies to invest in, it might seem as if your finances are spiraling out of control, and…

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Conversion rate optimization (CRO) is the process of increasing the percentage of visitors who complete an action. Conversion means something different for different businesses, as what one company wants from a website visitor may not be the same for another, but the principle is the same. CRO requires an understanding of how people use your…

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There are many contributing factors that affect the success or failure of a business, but one of the main areas to play close attention to is customer satisfaction. If you wish for your current customers to become loyal and continue to purchase from you, it’s an aspect that needs careful consideration. According to the White…

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Running a company isn’t always a smooth experience, especially when the business starts to grow fast and requires some personal sacrifices on all levels. When you’re dealing with expansion across multiple locations, you’ll sometimes need to physically relocate for a while in order to address the local concerns of your new department. This is especially…

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Profit is the end goal of any and all businesses, but to drive a profit, you not only have to be selling a product or service that is both advertised well to customers and viewed as valuable by them, you have to ensure that all other aspects of your business are cost-effective and are not…

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