Uncategorized

You’ve created the perfect webinar and are ready to promote it. But how? There are so many different ways to spread the word, but one platform stands out for webinar promotions— LinkedIn. With over 875 million users, you can be sure that your message will reach a large and engaged audience eager for the content…

Image Source: Pexels  The retail landscape continues to evolve with the rise of various digital platforms. There’s now a significant shift not just in the way people shop but in how they search for products online. Today, shoppers will no longer go through text-based search results to have a firm buying decision. Because of visual…

Despite the current cost of living crisis many ecommerce businesses are still thriving, mainly due to the continued rise in online shopping. Many entrepreneurs and investors are now jumping on this trend but it’s important to remember that no business is guaranteed success, even in such a booming industry. Indeed, one potential pitfall for ecommerce…

Artificial Intelligence is growing by the day. It is booming globally and is creating a very close link between technology and business operations. Chatbot technology is one of the many branches of artificial intelligence. This branch in particular is gaining immense popularity and because of this reason, a lot of research is being conducted on…

For a B2B marketer, getting wrapped up in all the details of your product or service is easy. You’ve spent months working on that white paper, so you’re undoubtedly proud of it. But how will you get your audience interested in reading about your company? It’s all about developing a B2B marketing strategy—a plan for…

Customer retention is challenging. When customers don’t repurchase your product or service the next month, you may need to consider the big “why.”Most analyses determined it’s because of the customer’s non-satisfactory experience.It takes 60–90 days to onboard a new customer. And sometimes even more. A mere 5% increase in customer retention produces more than a…

Companies must take action to protect their customer data as the world continues to transition to a more digital era. Data protection is more crucial than ever because of the increase in cybercrime. Companies can use data protection measures to safeguard their digital assets, guarantee data integrity, and lower the chances of a security breach.…

The economic environment is continuously evolving, and so are consumer needs. This has led to the design and development of products that are not needed today, contributing to pressing environmental issues. A Columbia Climate School Report in 2020 states that the end-to-end life cycle of consumer goods contributes to more than 60% of global greenhouse…

In recent years, we hear a lot more about two terms. UI and UX. You may have heard discussions such as “well, it was not UX friendly”, or “the UI was not that good”, without really understanding what people even refer to. Well, UI and UX are a fundamental part of a website. They are…

Cybersecurity has become one of the major concerns for many businesses. Since every business needs to have a website and use digital methods to operate for a better consumer experience, investing in a tool that keeps them safe online has become crucial. So, if online presence is important, you might think your website is concrete…