2021 is the year of content. If you want to drive SEO, encourage conversion, and push sales, you need a foolproof content marketing strategy. With 91% of companies already implementing a content strategy, it can feel like you’re running behind if you haven’t started yet. However, 40% of SEO experts say that firms aren’t investing…

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Online shopping is slowly becoming the norm. That’s probably because it’s super easy to order, pay, and have items delivered right to your doorstep. Statista estimates that there will be around 2.14 billion digital buyers in 2021. ECommerce giant Shopify states that 84% of consumers shopped online in 2020, and 79% said they’d continue shopping…

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Struggling to grow the sales of your online business? Is your website getting high traffic but low conversions? Try using pay-per-click Ads effectively. Did you know that on average, only 2% of traffic to online websites turns to conversions? With odds that slim, it is not surprising that most online businesses struggle with increasing sales.…

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What is Ecommerce Email Marketing? Ecommerce email marketing is the art of leveraging email to generate sales for your store. It can be simple, like emailing people who abandon their cart. Or complex, like having many campaigns that work synergistically to increase sales exponentially. Ultimately, when you look at promotions, offers, free delivery coupons, and…

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If you own an eCommerce website, marketing is non-negotiable. While it’s always crucial to acquire new customers, you should consider retaining existing customers just as important. Why? Acquiring new customers is five times more expensive than retaining existing customers. It’s also much easier to sell to someone who was already a customer than to convert…

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It can be confusing to try and figure out what makes a great social media post.  You may feel like you have all the right ingredients — witty tagline, shareable graphic, interesting link — but it simply doesn’t get the attention it deserves. Perhaps it’s time to dig a little deeper to understand exactly what…

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The mobile-first era sees buyers eager to watch video content rather than read dense tracts of text. As the trend accelerates, e-commerce operators need to meet the change in consumer demand, delivering smart video content that attracts attention and converts sales.  Here’s a step-by-step guide on how to get this right… 1. Understand your audience:…

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image source Crowdfunding campaigns have become very popular recently. This is a real chance for aspiring entrepreneurs and dreamers to understand whether their idea is interesting to the public and get some money to start up their businesses. Also, crowdfunding is essential for charity and volunteer initiatives since most of them are funded by people…

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