Being natives in the digital world, we now have the easiest access to anything and anytime. Every business and organisation is trying to take advantage of different digital marketing techniques in hopes of being discovered and generating better revenues online.  The e-commerce industry is an industry that relies heavily on digital marketing, primarily due to…

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Electronic commerce or ecommerce may be thriving at present, but it doesn’t mean that all attempts to start that kind of business will be successful. As trends change, so do the behavior of consumers who are more adamant than ever to deal with brands that can remain true to their promise. Your online business needs…

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Source: depositphotos.com Are you pouring valuable resources into creating marketing content that isn’t resonating with your target audience? Are prospective customers truly engaging with your ecommerce site’s blog? Is the content you’re publishing succeeding at generating traffic, nurturing leads, and creating new customers?  Getting the most out of your content marketing spend means you need…

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Marketing is a business tactic that’s been around for years, and it continues to evolve in time. This fact makes it challenging for businesses who want to stay afloat while trying to keep up with the latest trends. Whatever strategy you decide to use, a rule of thumb is to ensure your tactic is in…

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Email is an essential marketing channel for B2B businesses. Email marketing is one of the most effective marketing channels for a B2B company. When someone joins your email list, they have shown their interest in your products or services. You can leverage that initial interest to develop and maintain a relationship with each subscriber on…

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Source One constant thing in life is change. In business, this change can be positive or negative. A positive change means your business grows, develops, and becomes better. If you hope to grow and expand your business, you must employ strategies that would help you achieve this goal. Scaling your business helps you create an…

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We can debate on all the ways that you could influence the decision-making of your target group, but it’s clear that word-of-mouth has arguably the biggest impact on how customers perceive your brand. Put it together with one of the biggest trends in content creation – video marketing – and your chances to get a…

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The WhatsApp Business API has piqued the interest of businesses. What’s the big deal about all this? Find out why this is. Also, let’s have a look at why using a WhatsApp business account is smart for your business. WhatsApp has changed the way we interact since its inception. Since then, many chat apps have…

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