2021 is the year of content. If you want to drive SEO, encourage conversion, and push sales, you need a foolproof content marketing strategy. With 91% of companies already implementing a content strategy, it can feel like you’re running behind if you haven’t started yet. However, 40% of SEO experts say that firms aren’t investing…

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Online shopping is slowly becoming the norm. That’s probably because it’s super easy to order, pay, and have items delivered right to your doorstep. Statista estimates that there will be around 2.14 billion digital buyers in 2021. ECommerce giant Shopify states that 84% of consumers shopped online in 2020, and 79% said they’d continue shopping…

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If you own an eCommerce website, marketing is non-negotiable. While it’s always crucial to acquire new customers, you should consider retaining existing customers just as important. Why? Acquiring new customers is five times more expensive than retaining existing customers. It’s also much easier to sell to someone who was already a customer than to convert…

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It can be confusing to try and figure out what makes a great social media post.  You may feel like you have all the right ingredients — witty tagline, shareable graphic, interesting link — but it simply doesn’t get the attention it deserves. Perhaps it’s time to dig a little deeper to understand exactly what…

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Image Source Before the early 2000s, the world was moving at a languid pace, and things started to change when we first heard the term technology and the internet. The world has progressed a lot ever since it has embraced technology and modernization. Slowly and gradually, the use of technology became much prevalent in every…

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Source Education is the art of acquiring knowledge, facilitating learning, and equipping oneself with moral values and skills. Although the definition of education has evolved over the years, the primary essence remains the same. We can define education as a process of incorporating positive thinking, ethical values, and equipping people with knowledge. Experts regard it…

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With the dawn of e-commerce way back in 1991, the debate is prevalent about which channel works better. The digital space has grown ever since, and online revenues continue to rise while physical stores’ incomes shrink. There are ample examples of brick-and-mortar stores entering the digital space; likewise, e-commerce giants like Amazon are opening physical…

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Content has been discussed for a long time as a viable business strategy that helps you attract new customers and engage the ones you already have. If you have not yet put in place an effective content strategy, it is certainly worth asking why not. There are plenty of different benefits that you can expect…

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With the boom of the internet marketplace, markets have received a much needed upgrade.  For a few years now, the online market has been flourishing. There has been a notable upsurge in the number of people who prefer online transactions to physical ones. Many factors like accessibility, reach, financial status and time play a crucial…

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