Content marketing is one of the best tools you have at your disposal to generate more leads for your business and reach your sales goals. The right content can help you earn more traffic, get more newsletter sign-ups, build customer loyalty, and ultimately get you more sales.  In this article, we’re going to outline 5…

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If you’ve been in the eCommerce industry for long now, you’re no stranger to marketing. As is the case with a brick-and-mortar store, your eCommerce business can only thrive and make it above the competition through sound marketing processes. When you slack on this area, then you can expect a downward spiral impact. Marketing isn’t…

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TikTok is becoming an important, powerful platform for content creators, brands, and businesses. Consumers enjoy watching short, entertaining videos, and it’s one of the easiest social media platforms to use to get your content in front of new people. Sometimes, though, you want to be able to find specific users, conducting a TikTok account search.…

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Collaboration is critical in any work environment, no matter the industry you operate in.  In the workplace, collaboration involves a group of people sharing their skills and ideas to achieve a common goal. Working collaboratively, instead of individually, enables productivity to rise and employees to have a sense of purpose. So, it makes sense that…

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Omni-channel retail strategy improvises customer experiences and provides more channels and platforms where customers can easily purchase their products, whether on their mobile web or online stores.  It enables more options for customers to get in touch with many businesses. It improves the quality of the customer data being collected. It allows retailers to achieve…

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Source If you’ve not gone digital yet, 2021 is the right time to enforce this approach. Today’s world is more digital-centric than ever. In fact, because of the COVID-19 pandemic, going digital is more of a necessity nowadays than a luxury. Businesses need to identify the right strategies that will enable them to reach their…

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As a business owner, your job is never complete since there are always more customers to reach. But there are ways to improve your marketing skills so you can reach more people and grow your startup. By keeping these skills sharp, you can ensure you keep reaching new groups of people to bring in more…

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If running an eCommerce business is hard, running it without an appropriate email marketing strategy makes it harder. Email marketing accounts for about 23% of overall sales. That surely makes it a profitable channel for eCommerce businesses. You need a proper email marketing plan in place to retain your existing customers, qualify new leads and…

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Branding is an essential part of your business. It is thanks to the way your clients see you they will buy from you and get interested in your products. Because of that, even the slightest branding mistake can be very costly for your business – whether you own a small company or a larger one. …

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Being natives in the digital world, we now have the easiest access to anything and anytime. Every business and organisation is trying to take advantage of different digital marketing techniques in hopes of being discovered and generating better revenues online.  The e-commerce industry is an industry that relies heavily on digital marketing, primarily due to…

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