Being natives in the digital world, we now have the easiest access to anything and anytime. Every business and organisation is trying to take advantage of different digital marketing techniques in hopes of being discovered and generating better revenues online.  The e-commerce industry is an industry that relies heavily on digital marketing, primarily due to…

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Electronic commerce or ecommerce may be thriving at present, but it doesn’t mean that all attempts to start that kind of business will be successful. As trends change, so do the behavior of consumers who are more adamant than ever to deal with brands that can remain true to their promise. Your online business needs…

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Marketing is a business tactic that’s been around for years, and it continues to evolve in time. This fact makes it challenging for businesses who want to stay afloat while trying to keep up with the latest trends. Whatever strategy you decide to use, a rule of thumb is to ensure your tactic is in…

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Email is an essential marketing channel for B2B businesses. Email marketing is one of the most effective marketing channels for a B2B company. When someone joins your email list, they have shown their interest in your products or services. You can leverage that initial interest to develop and maintain a relationship with each subscriber on…

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The WhatsApp Business API has piqued the interest of businesses. What’s the big deal about all this? Find out why this is. Also, let’s have a look at why using a WhatsApp business account is smart for your business. WhatsApp has changed the way we interact since its inception. Since then, many chat apps have…

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Image from Pixabay – CC0 License Your ecommerce store’s homepage won’t always be the first page that your visitors land on, but it is the page that often provides a starting point for them. Your homepage is a good page to use to point people toward what they’re looking for. You can use it to…

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How to Leverage Influencer Marketing Influencer marketing is one of THE best, and cost-effective, ways to reach new audiences. Partnering with one influencer could twofold your brand awareness, engagement, and sales. Within social media, there are thousands of influencers who attract millions of followers. So, why not partner with some to boost your eCommerce business? …

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Increasing sales in 2021 is possible because more and more people are using the internet to find and buy their needs. The catch is that many e-commerce platforms have emerged because of such an increase in the target market. Thus, you need to upgrade your e-commerce marketing strategies in 2021 if you want to be…

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