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E-commerce is revolutionizing the way businesses manage their customer relationships and process orders. Competition is getting more challenging by the minute, with the US volume hitting $6.7 trillion in 2020. In the business-to-business (B2B) landscape, staying ahead of the competition is paramount. That’s why several companies are turning to e-commerce solutions to streamline their operations. Interestingly, 65% of B2B businesses now offer e-commerce solutions to their customers.
By leveraging the latest technology, businesses can increase efficiency and boost their bottom line. E-commerce solutions can help B2B companies to save time, reduce costs, and improve customer service, giving them a competitive edge. With the right e-commerce solutions, businesses can manage their customer relationships and orders more efficiently while reducing overhead costs.
Best B2B E-Commerce Integrations for Your Business
In this article, we’ll explore five of the most popular e-commerce solutions for B2B businesses and discuss how each can help increase profitability. Get ready to level up your business with these powerful solutions.
- Website builder
A website builder is a software solution that allows you to create a professional website without technical knowledge. Choose from various themes and drag-and-drop modules to create a unique website that perfectly represents your brand.
These solutions often include e-commerce features like shopping cart integration, inventory management, and payment processing. Website builders are an excellent option for B2B businesses that need more resources to create a website from scratch. Most website builders are easy to use and can be set up in hours.
Benefits of website builders include low cost, easy setup, and straightforward customization. They usually have a simple interface that allows you to customize the design easily.
- Email and social media marketing software
Email marketing and social media have become staples of modern marketing. Email and social media marketing software allows you to automate your marketing efforts and drive leads to your website. Research shows that 26.5% of buyers visit social media platforms to buy products. The more visible your campaign is to your target audience, the more leads you can get.
This software connects to your website and allows you to send targeted emails and publish content across multiple social media platforms. These solutions offer a wide range of features, such as lead capture and scoring. Email and social media marketing software allows you to create an integrated marketing campaign. Having an automated system in place allows the timely delivery of promotions.
- Order inventory
In the B2B industry, managing inventory can be tricky. You must balance product inventory to meet customer demand while minimizing cost. Inventory management software allows you to track and manage inventory levels, creating a more streamlined process. This software is often integrated with other e-commerce solutions and provides a centralized dashboard to view all your business metrics.
Inventory management solution tracks inventory levels across multiple channels and devices. This software also allows you to create purchase orders, track shipping, and send customer alerts when items run out. Inventory management software will enable you to view your inventory levels across all channels and track sales, allowing you to identify products that are running low.
The solution should reflect both the back and front ends. For example, the stock should be similar to what the customer sees in the warehouse.
- Shipping solution
Shipping solutions allow you to track packages, create shipping labels, and monitor customer orders. This software connects to your website and enables you to automate the shipping process.
This software usually integrates with your website and allows you to view customer orders, track inventory levels, and create shipping labels. Shipping solutions will enable you to create rules that dictate when an item is sent out for delivery.
For instance, you can build a rule that sends out certain items on Friday afternoon or sends out all orders over $100 on Saturday morning. Shipping solutions allow you to create a centralized customer tracking system. This software lets you view customer shipping information and track packages throughout the delivery process. Choose a solution that provides data in real-time.
- Payment and accounting software
E-commerce solutions incorporating payment and accounting software allow you to accept payments and manage expenses. The solution should let users set up payment plans, accept various payment types, create detailed reports, and integrate with accounting software.
This B2B e-commerce solution should allow you to accept payments directly from your website and create an easy shopping experience for customers. It’s also critical to have a solution that can generate detailed reports for accounting, track expenses, and create sales projections.
Integrate B2B E-commerce Solutions Into Your Operations
Whether a startup or a large corporation, various e-commerce solutions are available to help streamline your B2B business operations. These solutions will provide the means to improve your processes. Product discovery is one of the solutions that can kick your E-commerce business up a notch. With these solutions, you’ll be able to provide a better customer experience, increase efficiency, and reduce costs. You can enjoy all these while expanding your reach and boosting your sales.