How to Use Web Insights to Drive Better B2B Decision Making

Web Insights

Most businesses today have a website, but few know how to use web insights to make better decisions. Web insights are data captured during online activity. This data drives better decision-making by tracking website traffic, understanding customer behavior, and measuring marketing campaigns’ effectiveness. 

What Web Insights Can Reveal About Your Audience

Like most business owners, you want to know everything there is to know about your target market. Rightfully so! The more you understand your audience, the better equipped you’ll be to create content, products, and services they’ll love. So, where do you start? How can you better understand your target market?

Here are a few ways to collect web insights: Look at what your audience shares on social media. 

  • Tap your email database and look for shared links from prior months or years. 
  • Survey your existing customers and ask them what they like and don’t like about your brand. 
  • Ask your audience directly by running an online poll. 
  • Conduct research on the internet to see what people are saying about you.
  • Look at what’s trending online. Search for the keywords associated with your brand. 
  • Look at your website analytics to see which pages are visited and how often they’re viewed. 
  • Ask yourself: What do you want to know about your customers? What do you need to know about them? 

Another way is to ask yourself: What websites do they visit? What kind of content do they consume? What problems are they trying to solve? You can use the information to create valuable, meaningful content for your audience with answers to these questions. 

How to Use Web Insights to Improve B2B Decision Making

In the business world, data is everything. With the correct data, businesses can make informed decisions that lead to increased profits and improved efficiency. It can be challenging to know where to start because there is so much information available.

Web insights provide a valuable source of information for businesses. Companies can better understand their customers and what they want by tracking web traffic and analyzing user behavior. Look at the big picture. Advertas provide insights into which traffic sources are generating the most leads. This information can then improve product development, marketing, and sales decisions.

The lead generation landscape is constantly changing. Use Advertas to monitor your lead generation performance and adjust your strategy accordingly. Drill down into the details. Track your campaign performance and optimize your investment. 

Use interactive dashboards to compare the performance of multiple campaigns, view detailed data on each ad campaign, and see how individual keywords contribute to your overall success. 

The Benefits of Using Web Insights to Drive Better B2B Decision Making

Businesses must adapt as the world increasingly moves online to stay competitive. Web insights provide B2B decision-makers with an invaluable tool for understanding how their customers behave online. By analyzing web data, businesses can learn about customer needs and preferences, identify areas for improvement, and make more informed decisions about marketing and product development.

Web insights can also help businesses better understand their competition. By analyzing the online behavior of competitors, companies can develop strategies to differentiate themselves and win market share.

Overall, they provide a wealth of information that can drive better decision-making in a B2B setting. Using them correctly can give businesses a competitive advantage in today’s digital world.


As the internet increasingly becomes a staple in business, web insights are more valuable than ever for B2B businesses. By understanding how customers interact with their website and ads, companies can make data-driven decisions to improve the customer experience and increase conversions. 

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