What are the product MPN and Brand fields?

What are the product MPN and Brand Fields?

The product MPN and Brand are unique identifiers used for Google Product Search.  Google now requires a unique identifier for all products (except custom made items), which you can read more about here: http://support.google.com/merchants/bin/answer.py?hl=en&answer=160161

The table below shows you which unique identifiers you need to use for your product types.


Category Identifiers required for each product
Media (i.e., Music, Movies, Video games) UPC, EAN, or JAN
Books ISBN (Either ISBN-10 or ISBN-13. Exceptions apply for books published before 1970.)
Apparel* Brand
Custom made goods No identifiers are required at the moment
All other At least two of the following three identifiers:
  • UPC, EAN, or JAN
  • Brand
  • MPN


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