Websites are your very own digital frontier. They are your store, your office, your mouthpiece, and so much more. Websites are more important today than they ever were before. If customers actively seek a business like yours out, they aren’t going to go check out your brick-and-mortar location before they have first checked you out…

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Think of the word ‘health’ and what’s the first thing that comes to mind? For most people, it is probably your physical health; it might be weight, physical fitness, muscle tone, internal organ health, or anything else. However, what you might forget about, but what is just as important is your mental health. In this…

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CRO stands for conversion rate optimization, and it works in tandem with search engine optimization in the operation of a successful digital strategy. Conversion optimization is all about improving the user experience, which is what search engines like Google look for when they deliver results to users – they want to give their own users…

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The e-commerce industry has been growing exponentially over the years. The fascinating growth of the industry has led to more wannabes flocking to the industry. According to Statista, the global retail e-commerce sales was US$ 3.53 trillion in 2019 that would grow to US$ 6.54 trillion in 2022. However, the more the rush to be…

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When it comes to the security of your business, you wouldn’t dream of leaving your doors unlocked at night or handing out your bank account details to strangers. However, many business owners are taking risks which are just as serious by not investing in a comprehensive IT security system. Cybercriminals are developing new techniques and…

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Unfortunately, finding the perfect home for your business is not quite as simple as stumbling across offices to rent that fit in seamlessly with your budget. There are several other important considerations that you will need to keep in mind upon commencing your search. These considerations are highlighted in detail below. 1. The type of…

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The entrepreneurial circuit is a keenly contested arena. Businesses that are looking to make it big are continually coming up with newer marketing ideas to entice and convert prospective clients. Although the willingness to evolve often makes way for improved sales and a more rewarding bottom-line, a business needs to rely on something more than…

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