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You’ve Got Mail: Email Campaign 101

With the overwhelming control and power growing integration of social media into marketing strategies, it can be easy to forget that email exists as a form of business-to-customer outreach. We’re not saying that social media isn’t an exciting and financially rewarding part of online strategy (because we’d definitely recommend plugging your company into social media)—but emails are still an incredibly useful tool for your company! While email may feel a little less “cutting edge”—