There are many concerns when first opening a business. Capital investment, hiring trustworthy people, finding a suitable office or workspace, getting into accounting etc. Though all of those things are manageable for most people who know basic maths and have people skills, the legal issues surrounding opening a company are daunting to many.  The legal…

Conventional marketing is pretty much alive and kicking. Many companies still create TV ads and place billboards in high traffic areas to get noticed. Over time, businesses have been sanctioning less money on traditional means and tapping into digital marketing. Experts have categorically said that digital marketing will only become more and more dominant in…

With the spread of COVID-19, the Zoom conferencing app experienced a significant surge in its revenue figures. Since everyone was locked away in their homes, social interactions shifted to video conferencing. That is where Zoom saw its rise. The revenues soared to $663.5 million for the second quarter, and customer growth was approximately 458% more…

Buying new software is not a decision that should be made lightly. Investing in new tools that are supposed to be used probably by your whole organization requires you to take some time and think about the decision that you are making instead of jumping into an impulsive purchase. Thinking about it, though, doesn’t mean…

Over the last year, an increasing amount of consumers have relied on online retailers and digital commerce platforms to complete their holiday shopping. Previously, only a portion of shoppers relied on new technology to help them shop from home. However, the recent Coronavirus health crisis has sped up this adoption among customers of all ages.…