Your branding is much more complex than you think. Branding is more than just the logo and the appearance of your business. Instead, your branding appeals to the emotions of the people. With such, customers may rush to buy the products regardless of the selling price. This is because of the feeling customers get towards…

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Whether we like it or not, we must accept that mistakes are part of the human experience. As digital marketers on the path to succeed with email automation, we’re sure going to face embarrassing typos and small errors that impact the reputation and credibility of our brand to subscribers. A wise practice to avoid a…

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In this article, we’ll talk about the differences and similarities between B2B and B2C product management. Mainly, you will learn about the job responsibilities of B2B and B2C product managers and understand why B2B can be more beneficial. However, this is our honest opinion only – it’s always up to you to decide.  Who Are…

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The importance of website imagery cannot be overlooked. This is what draws people in and compels them to engage with your website. When it comes to choosing images for your website, one of the main decisions you need to make is whether to use original images or opt for stock photographs. While it can be…

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The entire work landscape has changed in the last few months due to the COVID-19 pandemic. Offices are closed and most people no longer commute to work, hence working from home.  Due to this, companies now give their employees the freedom to work from home. According to Gartner, about 80% of company leaders plan to…

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Instagram needs no introduction. But if there’s anything your eCommerce business needs to know about the platform in 2021, it’s this: 70% of shopping enthusiasts turn to Instagram for product discovery. With the introduction of shoppable tags, Instagram is becoming conducive for eCommerce businesses by providing an in-house shopping experience for customers who are looking…

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Including your marketing strategies in your business plan gives stakeholders, especially prospective investors, a clear idea of your plans to take your product/service to customers.  In fact, the marketing plan is one of the most crucial of the business plan sections because potential investors and other stakeholders gauge the likelihood of your business’ success by…

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Inbound marketing is not a single-step job; you have to cover different parts. Sending emails, building pages and websites, writing blogs, and generating sophisticated content are just parts of this significant journey. Which DIY inbound marketing strategies and tools are the best? It’s a good idea to have an agency helping you regarding your inbound…

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