Ever since operations have digitalized for companies, the competition has improved tenfolds. And to make your business’s presence grow and expand amongst all the competition, one of the first and foremost things that need attention is your website. Your website’s UI UX, speed, SEO, etc. are some factors that you need to work on constantly. So, how to optimize your website and improve your conversions?
Don’t worry, we’ve got you covered. Read on to find out all about website optimization and how you can go about it in 9 simple ways!
But before answering the question on how to optimize your website, let us first understand what exactly is website optimization.
What Is Website Optimization?
Website optimization is nothing but the process of using software tools, well-researched strategies, and some experimental ideas in order to improve your website’s performance. The key is to improve conversions and boost revenues.
Some of the core aspects of website optimization include SEO, website speed, UX design, copywriting, etc.
Now that we’ve understood the meaning of website optimization, let’s take a look at its benefits.
Benefits of Optimizing Your Website
a. Increase in Traffic
Optimizing your website for critical aspects like SEO and content can help your audience find out about you quicker and with greater ease. This will ultimately help drive more traffic to your website through organic search results and other sources.
b. Boost in Revenue & Conversions
We’ve already established that optimizing your website can help you drive more traffic. And by providing relevant content and making valuable offers, you can increase your chances of converting this traffic into paying customers. This will help you improve your conversions and boost your revenues.
c. Improvement in Brand Identity & Reputation
By providing a smooth experience through your well-optimized, user-friendly website, you can improve your brand experience and reputation. And with a solid reputation and a good amount of traffic, the opportunities to showcase your product and connect with your target audiences will definitely rise and help you improve your brand identity as well!
d. Cost Saving in Marketing
Website optimization can be a very cost-effective way of improving your brand’s identity and boosting your sales and revenue. Firstly, it costs less than other marketing strategies like paid advertisements, product giveaways, etc. And secondly, it aims to attract online buyers directly and focuses all its efforts on improving the website to provide them with a unique and hassle-free experience. This helps in getting a significant amount of traffic which is relatively higher than the traffic driven through other strategies.
Let us now dive into the crux of this blog and answer the most important question- how to optimize your website?
How to Optimize Your Website?
1. Create a Mobile-friendly Website
The majority of the world’s internet users (92.1%) access the internet through their mobile devices. Thus, optimizing your website to become mobile-friendly is one of the first steps you should take in order to improve your website’s performance. You can simply choose a mobile-responsive layout or theme, adjust images to make them as light as possible, alter button sizes and CTAs, etc. Just make some modifications like these and you can get yourself a brand new, mobile-friendly website. This will help make your website more accessible and build trust and credibility for your brand.
2. Utilize Targeted Keywords
Keyword targeting is the first step when it comes to SEO optimization. Utilizing targeted keywords on your website will help you improve your visibility and rank on search engines. Depending on your niche or subject you’re looking to focus on, you can search for keywords with high search volumes and improve your number of views, leads, and conversions.
3. Create Content Based on User Intent
When thinking about improving content, your top priority must be to understand search intent and create content based on the same. Using targeted keywords is a good practice, but it’s useless if you do not align your content with the search intent of your audience. So, if you’re looking to provide valuable content to your audience, conduct some research, SERP analysis, and create content that matters.
4. Add strong CTAs to Create a Roadmap
Strong calls-to-action (CTAs) can help you create a roadmap for your buyers. Simply put, they can help you guide your buyers through the funnel and this can directly have an impact on your conversion rates. An effective and catchy CTA can help you draw the attention of your users, pique their interest, and guide them to sign up for your product or service.
Let’s see how Hulu has utilized strong CTAs to up their marketing game.
The CTA on their website is extremely strong and catchy. It is a perfect mix of all things- great color contrast, to-the-point content, and a prominent button design.
5. Make use of Interactive Pop-ups
Pop-ups are windows that appear in the user interface without any intended action from the users. They just simply pop up into view and grab the users’ attention. You can utilize pop-ups and even make them interactive to generate better results. Create an interactive quiz or calculator, and add it as a pop-up on your website. This will help you provide your website visitors with an opportunity to communicate and engage with you directly.
For example, if you’re trying to sell makeup products through your e-commerce website, you can embed a pop-up quiz like this.
This is an e-commerce recommendation quiz that asks users about their preferences and requirements. And based on their responses, it recommends a lipstick that will best suit them.
6. Embed Engaging Forms, Quizzes, and Calculators
Embedding interactive content experiences like forms, quizzes, calculators, polls, giveaways, etc, on your website can help your audience engage with your content directly and understand your product better. This interaction between the users and your website will ultimately boost your engagement and conversion rates.
For example, if you’re trying to sell a product or service related to app building, you can add a calulator like this to your website-
If you’re looking to create interactive content for your website, sign up for Outgrow’s free trial and start right away. You can also check out their examples page and choose a template and customize it directly!
7. Improve Website Speed
To improve your visitors’ on-page user experience, it is imperative that your website should process smoothly and seamlessly. Moreover, if a page takes more than three seconds to load, around a quarter of the visitors click away and choose different results.
Some ways to improve your website speed include compressing and reducing your image sizes, reducing the number of redirects, caching your web pages, etc.
8. Assist With Conversational Chatbots
When a user visits your website, he/she might be looking for something. To help them browse through your website smoothly and find out what they’re looking for, you can make use of a chatbot assistant. You can embed a chatbot tool on your website and converse with your visitors directly in order to resolve their queries and provide them with information that’s relevant, and of course, save their time!
Check out this super cool example to understand how you can utilize a chatbot.
If you’re a fitness consultant looking to help your clients, you can embed a chatbot like this to your website in order to address some basic questions and get some important information about your clients.
9. A/B Test Your Website Copy
A/B testing facilitates the trial of different CTAs, content copies, and visual aspects like images, videos, etc. It can help you understand which variation works best and has the potential to convert the maximum number of leads into paying customers. Thus, A/B testing your website copy can help you improve conversions, reduce bounce rates and risk, and create content that’s effective and engaging.
There you go! We’ve already established that optimizing your website plays a key role in the success of your online business. We hope that we’ve been able to answer the question in hand- how to optimize your website!
Implement these simple ideas and your website will be all set to change the game for you. Good luck! 😀
Shivani is a content marketer at Outgrow. Besides writing, Shivani works with Outgrow’s product team to help them build efficient tools. On her days off, she enjoys exploring new cafes, drinking coffee, and meeting friends.