SEO is an integral part of digital marketing to help boost website traffic. It is an essential part of online campaigns such as social media posts in exchange for a niche relevant high ranking. And makes them visible and accessible to their consumers.
Countries like Singapore that are extremely tech-savvy need tools like SEO every day. Singaporeans are highly connected. Almost 90% of the population uses smartphones to locate their needed services. So if you’re also part of this digital economy, you want to ensure that consumers find you. One way to do this is by boosting your online traffic. Customers gravitate towards your website when you have a high ranking. This, in turn, gives you a reasonable clicking rate which further adds to your ranking. But the question arises, how do you ensure you’re getting a consistent traffic flow? Here’s what you need to do:
- Build An Excellent Website
Your website design makes a massive difference to consumers. Customers will come back if it is well maintained, has a site map, and is easy to navigate. But creating your website from scratch requires time and dedication. You may need to conduct several test runs before you’re sure you’ve landed on the best-looking format. In such cases, it is best to let professionals handle this work for you. Working in Singapore, you cannot ignore this vital prospect since your consumers most assuredly will use the search engine to find you. About two billion Singaporeans use Google to match the services they need. As a business owner, you can easily hire professional services by searching for the keywords SEO Singapore to help you get the required services at an affordable cost.
You should have a web page dedicated to you and your business, including an address, phone number, and email address. Attaching a Google map location also adds to the ranking. As a result, you’ll get tremendous organic traffic since your website will stand out in the search engine results.
- Create Quality Content
The content you post online is necessary to build SEO. Structured content takes time to get curated to perfection. Therefore, you need a consistent schedule that motivates you to curate quality content and post it frequently. Crawl bots rank fresh content, so the more you publish, the higher your rank. It would also help if you tried refreshing with older content. If you have older articles lying around, add new information, videos, and images to them.
Content is all about staying relevant to your niche. If you sell hiking supplies, a mountaineer may want to know what hiking shoes are, caring for the soles. A bonus feature you can offer is a list of mountains that should be on the mountaineer’s agenda. Your consumers care about information, and while researching, they’ll find you easily because of your search engine results ranking. Suppose your content is linked to other blogs or submitted guest posts. In that case, you will get tremendous referral traffic, boosting your website ranking.
You should also link sources that add to your posting content, such as videos, images, graphs, and audio. An interactive experience coupled with an exciting article is enough to make customers come back to your website more.
- Work On Website Load Speed
A website’s load speed is a part of technical SEO. Your consumer will not wait more than four seconds for your web page to open.
A poor website speed leads to a high bounce rate. It is the exact opposite of generating traffic and impacts your ranking. If the problem persists, your website will slip from its position and move further away from the top search results. It is not what you want, and restoring your position once you fall can become challenging.
So save your ranking by running a Google speed test. This will inform you how fast your website loads, and you can pick up what features are adding to the delay through a web page audit. If you’re using large images, try compressing them into smaller pixels. Your file limit should not exceed 20 MB.
- Get Into The Habit Of Link Building
Link building is a golden SEO practice. Apart from getting you traffic, it also adds to your website’s reliability and credibility. The more quality links your content has, your website will stay in the green zone. External linking is a process through which backlinks your content. Other online users and websites do these. So if you wrote an exciting piece that is informative and has depth to it, you might earn a backlink, and other websites will link your articles to their blogs.
While you can’t control external links, you can control the substance you’re putting out. If you’re leading with quality, you’re likely to be linked. However, the other side of link building is internal linking. This is a process through which you link other articles to your website. Keyword and anchor text can get linked since it allows users to move between pages smoothly. You may also link your web page to content.
Suppose you wrote about manufacturing ice cream. If you have an article on starting an ice cream business from ground zero, you can link to this current blog. This increases the referral traffic coming your way as well as organic traffic. But, while you’re linking your posts, try not to spam. Link spamming in a black hat SEO technique. You want the build-up to look natural and not forced. So try using a few links per page.
As an online creator, getting substantial traffic is probably your number one goal. You can appeal to your client base in many ways, but the best way is through SEO. You may want to start by creating an attractive website that has all the features web users look for. Content adds charm to your webpage. So don’t hesitate to write often and frequently and create unique images, videos, infographics, and audio. Keep users entertained by the range of material you have to offer. Slow websites are the bane of your SEO ranking.
So if your website needs technical auditing, ensure you do that and bring back your load speed to less than four seconds. Link building is an imperative method in getting you traffic. Users will find your content through other blogs or by researching relevant keywords. In either case, the links on your content will make you viable. If you have quality work, expect numerous backlinks leading to you. You can also play your part by internally linking web pages and other guest posts, adding to your posted details.