ABM (Account-Based Marketing) and inbound marketing are two powerful strategies that can help businesses generate leads and drive revenue growth. But, when combined, these strategies can become even more effective. By aligning ABM and inbound marketing, you can create a holistic approach to lead generation that targets the right accounts and individuals while also providing…

Over the past decade, we’ve seen a fundamental change in how we approach customer service. The customer experience management market is expected to reach $14.9bn by 2025, according to the MarketsandMarkets report.  Businesses now operate 24/7, providing ubiquitous accessibility and convenience. Users can manage transactions from any device and any location. But the more transactions…

In the ever-changing business landscape, staying ahead of the competition requires a comprehensive understanding of the latest technologies and their related benefits. With increased automation in factories, this has become even more necessary to ensure efficient production lines and cost savings. Express Factory is at the forefront of modernizing production lines with cutting-edge technology solutions.…

To address the global trash crisis, poor air quality, and rising temperatures, waste must be repurposed instead of being seen as a problem. No matter how big or small, every business produces waste during the course of its activities. Business waste, or industrial, commercial, or trade waste, can be described as any resulting waste product.…

It’s no secret that remote work is on the rise. But, as with any new practice, it can be hard for employees to get settled. This is especially true if you’re a brand new company, or have only recently begun allowing remote workers to join your team. That’s where onboarding comes in: It’s a critical…

7 Effective Tips for Onboarding Remote Employees It’s no secret that remote work is on the rise. But, as with any new practice, it can be hard for employees to get settled. This is especially true if you’re a brand new company, or have only recently begun allowing remote workers to join your team. That’s…

Although remote working has grown in popularity recently, over a third of hybrid workers are unhappy with their company’s efforts to protect their wellbeing as they work alone at home. By creating a robust remote work policy and maintaining strong communication links, managers can help employees to remain productive while working remotely. However, as well…

Any business, whether a brand-new start-up or an enormous corporation, needs cybersecurity. It’s essential. It’s about protecting your business, customers, clients, and employees. With good cybersecurity defenses, you can rest assured that your company’s data stays protected no matter what. The question is, what defines good cybersecurity, and is yours up to scratch? Many businesses…

According to a CMO Survey, 40.6% of organizations utilize social media to boost their sales and have a qualitative sense. Social media marketing and promotion of your business should indicate support for quantitative punches, but only when done in an organized and deliberate manner.  You can track quantitative progress with a sound strategy and transparent…