In recent years, we hear a lot more about two terms. UI and UX. You may have heard discussions such as “well, it was not UX friendly”, or “the UI was not that good”, without really understanding what people even refer to. Well, UI and UX are a fundamental part of a website. They are actually so important that they can play on the chances for your website (and business or project) to be successful.
Back to Basics
UI (User Interface) and UX (User Experience) design are two of the most important aspects of modern web and mobile application design.
To put it clearly, UI is the visual elements of a product or service, while UX is the user experience of interacting with the product or service.
UI design focuses on the layout of the product and how users interact with it. This includes the colors, fonts, buttons, images, and other visuals that make up the user interface. UI designers also consider how users navigate through the product and how they interact with its features. It’s more about the creative part.
UX design is the overall experience a user has when interacting with a product or service. This includes everything from the flow of the user interface to the usability of the product. UX designers consider how users interact with the product, their motivation to use it, and their overall feelings about it. Basically, it’s about analyzing the psychology of the users.
The goal of UI and UX design is to create an enjoyable, intuitive, and functional experience for users. UI designers create the visuals of the product, while UX designers focus on the overall user experience. The two disciplines work together to create a product that is both visually appealing and easy to use. They are essential in creating a web product for a given company.
Why UI/UX Should Not Be Neglected
As the web product landscape continues to evolve, businesses must remain competitive by delivering a top-notch user experience. Your project, your company should stand out. Because the market has tons of products to offer to users and your own product might get lost in the huge wave of web services. Achieving this requires a delicate balance between user interface (UI) design and user experience (UX) design. All too often, businesses neglect either UI or UX design, leading to a substandard user experience. However, omitting either UI or UX can have serious consequences for any web product.
A product with a poorly designed UI will be visually unappealing and difficult to navigate. This can lead to confusion and frustration, resulting in users abandoning the product.
Similarly, a product with a lousy designed UX will fail to meet the user’s needs. This can lead to users feeling frustrated, overwhelmed, overloaded. And in consequence, they will most probably give up the product.
Navigation Bar, the UX Experience Example
Let us give you some examples to make things clear. Navigation on your website for instance. one might think: Yes and so what? Navigation is mandatory on a website and it is an easy task. Who needs someone to think about it ? When you go on a website, you are used to navigating from a page to another without thinking much about what you are doing. It is a reflex to check on your right the navigation and write the desired keywords, etc. It has become intuitive for you because UI professionals thought about what to do to make the experience intuitive.
One example of good navigation is the use of a navigation bar, which is typically located at the top or side of the page. This bar should contain the most important pages of the website, organized in an easy-to-follow structure. Additionally, the navigation bar should be persistent throughout the website, so users can quickly access their desired page. Play Casino Cookie and get prizes.
Another example of good navigation is the use of breadcrumbs. Breadcrumbs are a visual indicator of a user’s current position within the website, and they provide an easy way to backtrack to a previous page. Breadcrumbs can be placed in the top or bottom of the page, or even within the page content itself.
Clear and descriptive links are essential for good navigation. Links should be well-labeled and should accurately describe the destination page. Furthermore, links should be visually distinct from other elements on the page, so that users can easily identify them.
The Waterfall Effect As a Brilliant UI Design
Pinterest is an excellent example of a successful UI design.
One of the most interesting features of Pinterest’s interface is its use of the ‘waterfall effect’. This is a phenomenon where the user’s view of the content is constantly refreshed with new content as they scroll down the page. This ensures that the user is never presented with the same content twice, and is constantly presented with new and interesting content.
The effect is achieved by a combination of Pinterest’s ‘infinite scrolling’ feature and its ‘lazy loading’ feature. As the user scrolls down the page, new content is loaded in the background without interrupting the user’s experience. This ensures that the user never experiences a ‘lag’ while scrolling, and the page always feels lively and vibrant.
It allows the user to explore and discover new content without feeling overwhelmed or bogged down by too much information. Furthermore, it encourages users to explore further, as they are constantly presented with new content that may interest them.
Now you have all the arguments to hire a UI/UX professional to be among the leaders on the digital markets!