Why SEO Is Important for Small Businesses and Local Businesses

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As we live in a technology-driven world, you’ve probably already heard of Search Engine Optimization (SEO). SEO is a strategy for businesses with an online presence to rank better in search engine results. It can help companies reach more customers, increase website traffic, build a strong brand name, and have better conversion rates.

Every business needs to implement an SEO strategy to get long-lasting results, especially for small and local businesses. Due to the competition in high-ranking keywords, small and local businesses don’t usually get the top rank in Google’s search results. Using high-ranking keywords, they can’t even get a spot on the first page. Fortunately, proper SEO can help these businesses increase their traffic and conversions. Given below are some vital SEO concepts that can benefit small businesses:

  1. Local SEO and its importance for small businesses

Local SEO is a slightly newer concept in search engine optimization that has gained popularity in recent years. As more and more people limit their social interactions and spend more time indoors, finding the best restaurant by driving around the city is no longer a common practice. People now search “near me places” on google to find a restaurant.

Local SEO practices help small businesses to optimize their Google My Business page to increase their presence on google maps and in google search results. Various strategies involved in local SEO include keeping the name, phone number, and address of the business updated, adding images of the business location, geotagging on google maps, and link-building through the Google My Business Page.

However, improving the ranking on google is not that simple. It requires both organic and paid marketing efforts to rank better. You can outsource and get services of SEO for small businesses from an agency like Octiv Digital to get the best results. Octiv Digital helps improve the locally targeted traffic through local SEO and handles the pay-per-click campaigns and google shopping ads for small businesses.

  1. Importance of Keywords in ranking a website

Whenever we search for something on Google, we use small phrases such as “best restaurant in the world” or “the popular names of dogs.” These phrases are called keywords. Google uses artificial intelligence to match these keywords with the ones given in your content. So, if you have these keywords mentioned in your web page’s content, google will show your webpage in the search results. Keyword optimization is an integral part of overall SEO. It can improve your web pages’ rank on Google and, in turn, increase conversions.

Small businesses need to find relevant keywords and add them to their webpage content. Google provides a guideline for how many keywords we can place on a webpage and where we can place them. If the number exceeds the limit, Google will term it keyword spamming, and the webpage will not show in the search results. A pro tip is to use long-tail keywords because the competition is low on those keywords, and you can easily rank on the first page.

  1. Role of content in reaching targeted customers

An essential part of an effective SEO strategy is optimizing a website’s content. No matter how many keywords you put in the content, if your content is not of the highest standard, Google will ignore it and won’t show it in the search results. Small businesses need to focus on their content and ensure it provides customers with helpful information. A pro tip is to select a niche and publish articles only in that niche. Don’t publish articles from different niches as it confuses Google and affects the search rankings.

Recently, Google published a helpful content update that detail what content is useful in ranking a website. Small businesses can use these guidelines to make content that helps rank their web pages and increase traffic. These guidelines discourage content made to bring in traffic purely through SEO.

Google clarifies that businesses need to develop content centered on a people-first approach. It means that the content should not be similar to other web pages and should help the visitors.

With these recent guidelines, Google also encourages written content using first-hand experiences. The new update also encourages real photos of your experience. However, Google has also specified that although the content is essential, it is still only a part of the strategy Google uses to rank websites. So, SEO is still important for both small and large businesses.

  1. Outrank Competitors with User-Friendly Websites

User-friendly and mobile-friendly websites are essential for proper search engine optimization. According to statistics, almost 63% of all Google searches are made through mobile devices. Based on the usage of mobile searches, Google prefers a mobile-friendly website. Small businesses need to develop their websites by keeping the mobile page in mind. It can provide substantial improvements in search result rankings for small businesses.

If a website is easy to use both on a PC and a mobile device, and if visitors can find relevant information on the webpage, there are better chances for it to rank on the search engine result pages (SERP).

Small businesses need to develop websites that load quickly and can provide relevant information to their visitors. User-friendliness also includes the responsiveness and speed of the web page. If a webpage loads quickly, it is ranked higher on SERPs.

  1. Find new customers with Link Building

Apart from the on-page SEO techniques, small businesses can also utilize off-page SEO techniques such as link building. Creating backlinks to your website or some other high-ranking website also helps rank the website on SERP. Google uses backlinks to check if a website is reliable. Building business profiles on local business directories are one way to create strong backlinks for your website. A pro tip is to make a Google my business page to build backlinks to your website. Google prefers websites listed on Google my business pages and ranks them faster. Ranking higher on the SERP allows small and local businesses to find new customers. Therefore, building backlinks is essential for small and local businesses to beat the competition and attract more visitors.

  1. Conclusion

As we live in a digital world, search engine optimization has become essential for every business, especially small and local businesses. Small businesses need to optimize their content with high-quality articles and keywords to compete in the highly-competitive online space. Local businesses can also use local SEO to improve their rank on search engine result pages. Optimization strategies such as creating quality backlinks, faster loading webpages, and mobile-friendly websites are also crucial for improving search rankings on Google.

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