The WhatsApp Business API has piqued the interest of businesses. What’s the big deal about all this? Find out why this is. Also, let’s have a look at why using a WhatsApp business account is smart for your business.

WhatsApp has changed the way we interact since its inception. Since then, many chat apps have been developed, but none have achieved the same level of success or user base as WhatsApp, which now has over 1.5 billion users worldwide and sends 60 billion messages a day. 

It’s no wonder that businesses have been eager to engage customers through a worldwide, user-friendly, and feature-rich medium like WhatsApp.

A Powerful Business Messaging Channel: WhatsApp Business Solution

The WhatsApp Business solution has the ability to completely transform the industry. WhatsApp’s popularity has skyrocketed since it was preinstalled on many devices around the world. As a result, it’s likely that your consumers are already using the app. For businesses, there is a huge chance to build branded relationships with customers — and much more.

Did you know? A WhatsApp chatbot can also help you in building a stronger relationship with customers.

Here Is Why Using A WhatsApp Business Is Smart For Your Business:

From one-way notifications like appointment reminders, shipping warnings, payment notifications, verification codes, and boarding passes to two-way customer care discussions and surveys, the WhatsApp Business API helps enterprises engage customers. Businesses can take advantage of immediacy and personalization with the new API, while also reaching users all over the world.

Furthermore, in an increasingly digital environment, its encryption and authenticated credentials provide the protection that organizations — and individuals — want. When utilized correctly, the WhatsApp Business solution may assist businesses in providing the omnichannel experience customers expect while maintaining the security they require.

#01: It Powers Conversation

It’s easier for businesses to engage in two-way conversations and personalized interactions with the WhatsApp Business service. Customers and businesses can communicate directly and in real-time. While the WhatsApp solution can be used for notifications and alarms, it really shines when it comes to customer care and conversational commerce. Customers can ask inquiries just like they would if they were in a physical store or on the phone.

#02: Secure Messaging Enables Trusted Engagement

As previously stated, the verified business profile establishes a secure communication channel between businesses and users. This secure channel works in both directions; with WhatsApp Business, both the business and the end-user can be comfortable that they are not dealing with a scammer.

Users can check if they have been verified by WhatsApp on the company’s account. Additionally, WhatsApp’s built-in two-factor verification ensures that users are legitimate.

Another helpful component is that WhatsApp powers end-to-end encryption and offers careful attention to protecting subscriber privacy. Additionally, the end-user opt-in plays a significant part in setting up your service.

In addition, the end-user opt-in is critical in the setup of your service. This provides assurance to businesses, users, and WhatsApp that all parties have agreed to the chats and that they are GDPR compliant.

#03: Conversational Commerce Unleashed

Consumers speaking with company representatives via chat applications to get customer service and personalized recommendations are known as Conversational Commerce. Some examples from the end-perspective users include asking firm questions and a click-to-purchase function within the chat applications. The customer may interact with a human agent, virtual assistant, or both in this situation.

Implementation has been sporadic so far. However, the WhatsApp Business solution’s potential could be just what Conversational Commerce needs to move from theory to practice.

#04: The World’s Undeniable Leader in Messaging

Do you have customers all across the world? In 104 countries, WhatsApp retains the undisputed top in the messaging app industry. The WhatsApp Business solution should be included in your communications portfolio if you wish to reach a worldwide market.

Whether your clients live in numerous countries or simply one, if WhatsApp is their preferred messaging tool, leveraging the WhatsApp Business API to improve interactions is a sensible step.

What Features Does WhatsApp Business Have?

WhatsApp Business has a variety of handy features, including business profiles and automatic away messages. However, here are all features that are included in the WhatsApp business and a must-have!

  1. Business Profile:

You can build a public profile for your business that includes information such as your email address, location, description, URL, hours, logo, and more.

  1. Greetings: 

You can create a default greeting message for clients that initiate discussions with your company. 

  1. WhatsApp Business Statistics:

Basic analytics metrics on your account activity are available, including the number of messages sent, delivered, read, and received. Also, you can get a report sample of all messages.

  1. Quick Replies: 

You can save frequently-used responses to send quickly by typing short commands.

  1. Labels:

To keep active chats with customers organized, you can add custom color-coded labels.

WhatsApp Customer Service Tip: Consider Using Chatbot

You can add a chatbot to your business account if you have access to the WhatsApp Business API. This allows you to automatically answer frequent inquiries. This might save you time and effort, and it ensures that you can always respond within 24 hours.

It’s critical, though, that you don’t leave everything to the bot. Consider it an automated FAQ, but keep in mind that you’ll still need a human to answer less common inquiries and provide tailored solutions.

Bottom Line:

The WhatsApp Business app makes things a lot easier for small businesses. It makes company information more accessible to clients and aids in the categorization of active chats. It also contains auto-responder features and adequate response templates to handle a smaller customer base.

Medium and enterprise-sized businesses, on the other hand, will almost certainly require a more powerful tool if they have a large number of users or want to add more functionality. The WhatsApp Business API can help with this.

Author’s Bio:

Alishba Memon is a content writer at Botsify. She is a staunch believer in the theory of making anything happen. She specializes in SEO writing and content writing. She aims to spring up in a pragmatic way.

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