Inbound marketing is not a single-step job; you have to cover different parts.
Sending emails, building pages and websites, writing blogs, and generating sophisticated content are just parts of this significant journey.
Which DIY inbound marketing strategies and tools are the best? It’s a good idea to have an agency helping you regarding your inbound strategy, since they know all the parts to cover and how to use them efficiently. So, it would be a great help for you to reach your goal.
You should have a place to share your content if you wish to run an inbound marketing strategy. Some platforms are prominent for being easy to use and popular. They sure can help you to build your web.
1. Landing pages and websites
If you need to build a website quickly, Squarespace is what you need. By spending 10 minutes working with it, you can have a page at your domain name.
They have built templates to put your mind at ease. Using their templates, you don’t have to worry about what font you should choose or where to place the photo. They have also made it possible to create landing pages easily.
The inadequacy of this platform is that it is not as flexible as its competitors. Considering this is an inbound marketing platform, it is not very efficient for correctly performing B2B components of marketing.
It is no exaggeration that more than one-third of the websites are hosted by using the WordPress content management system.
If you want full control over your content, WordPress is the right platform for you. By going into your PHP files, you can make your site capable of almost everything.
No doubt, this is one of the most sophisticated platforms regarding DIY inbound marketing tools, but it is a little far away from being user-friendly. You can see complaints on users’ part about its glitches.
Adding functionality is comparatively easy in this platform thanks to numerous available plugins, from eCommerce portals to visual content editors.
WordPress’s shortcomings are:
• Having to keep up with website’s maintenance
• When there is an update for a plugin, it may stop working or malfunction
• If plugins are not up to date, they may be susceptible to cyberattacks.
2. Social media
If you think social media is only for B2C brands, you’re wrong. For B2B organizations, social media is a significant factor. That’s why many B2B companies are trying to acquire accounts on social media platforms to increase their brand awareness and make more money.
Since it continually changes, it requires lots of time and energy to manage. By using social media management tools, you can send your messages across different platforms. You can easily manage your brand reputation by using social media tools.
One of the most trusted ways for promoting your content is through email, which goes way back. If you are going to send a bunch of emails and track the emails’ performance, you need help. Free tools for this part are not recommended if you want full support. So, take a look at paid options as well.
If you are just a beginner in an inbound marketing strategy, this is the right platform for you. It is not free, but it is reasonable. Its prices are based on the number of emails that you desire to send. The good news is, if you are planning to send an email to a list below 2,000 recipients, it does not cost you anything. Typically, the price goes up as the number of subscribers goes up.
Mailchimp has integrations with the platforms, as mentioned earlier.
If you plan to start inbound marketing and have no intention to use analeptics to measure your success and make enhancements according to your users, you will go down the wrong path. You need to make informed marketing decisions if you want to survive in this business.
There is no need to introduce Google Analytics. It is the best website analytics provider. The best thing about this platform is that it’s free!
It can display your contacts (referral, social, direct, search, etc.). It can tell you how your contacts surf in different parts of your page; it can even show you where your visitors are located.
The disadvantage of Google Analytics is that it is a little complicated. You may spend hours trying to figure out these data and how you will use them for yourself!
5. Contact management
It is one thing to collect all your contacts; it is entirely different from managing them. You need to get help from a tool to manage them and turn them into potential customers.
To reach your aims in your marketing path, you can find countless tools to help you through. Having a DIY approach doesn’t always equal saving time or money. You have to see what device you are using and for what purpose you are using it.
It is not an easy task to start with one thing and try to switch lanes later. It is good to look before you leap. So, think ahead and then make the decision.