With the internet being a core part of our daily lives, both personal and professional, it is very easy to spot when a website does not live up to our standards. As consumers, we have all come to expect a bare minimum when it comes to our online experience with large brands, smaller independent companies, and everything in between.
That being said, are we able to pinpoint what contributes to a positive experience or interaction on the internet with a business? What exactly makes a good website? And more importantly, have we implemented it into our own business website, so we are giving the best experience to our customers?
Read this piece to find out what makes a good website in 2020, so you can make sure you have them all checked off the list!
Your Websites Purpose
It is highly likely that your website will have a definitive purpose. This could be selling products, offering information, or highlighting services. Whatever it is, it needs to be apparent to the user, and in doing so, it also needs to accommodate their needs. Your website’s purpose will determine its layout, its necessary features, what software would be best to use, and other important factors. So, it is important that you understand what the purpose of your website is exactly and that this is apparent to the users.
No one wants to enter a website and have no clue how to find out the information they are looking for. This also includes the simpler but perhaps less thought of factors such as font type. Is it legible? Is it in an easy to read color rather than a really light fluorescent green? What is the vibe of your website saying to your visitors? Are the colors reflective of the mood of your brand? These are all really important factors to consider when building or tweaking a website, as they have a significant impact on a user’s experience.
Depending on what your aim is with your website, this will very much influence what features should be accessible on your website for maximum beneficial experience for your visitors. Features such as catalogs or product features can be excellent for businesses that are selling their products online, whereas international companies might want a multi-language feature to make sure the website is accessible to different countries.
If you aren’t sure what would be best for your website and your visitors, or how to implement the ideas you do have, it might be best to get an expert’s opinion from a company such as episerver partners who are experts in the field of website development.
Navigation of Your Website
There is nothing worse than trying to find a specific part of a website only to be lead around in circles. The navigation of a website is an important part of the user’s experience as it can determine how long a user stays on a website, and if they will return again. If they find the experience frustrating, they will more than likely want to find somewhere else to shop.