What is website management? This is a question that doesn’t get asked as often as it should. A lot of people know about website design, but website management is just as important – especially for businesses. In this article, we’ll talk about website management and what a website manager does.
What is website management?
Website management is the process of creating, updating, and maintaining a website. This includes tasks like website design updates, website code fixes, website content optimization, website security monitoring, and more.
Despite seeming totally elementary and unnecessary, these tasks can mean the difference between a high-performing website and an unprofessional-looking one that can cause visitors to lose trust in a business or brand.
The majority of people owning a business website don’t know how to effectively maintain their website on a day-to-day basis or troubleshoot performance or security issues. This is where website managers come in.
What do website managers do?
Website managers are responsible for the overall website management tasks we talked about earlier. This can be either a full-time job or part of someone’s job description who already works in website design, development, or marketing.
The most important thing for website managers is to make sure that the website is up-to-date and running smoothly. Website managers also need to have a good understanding of website design, development, and coding in order to make changes or updates to the website when necessary.
A few website management task examples
- Updating website design: This can involve anything from updating the website’s color scheme to adding or changing website elements like photos, videos, and graphics.
- Adding/removing website pages: Sometimes, businesses will need to add or remove pages from their website based on changes in their products, services, or company information.
- Updating website code: As time goes on, website code will become outdated, and website managers will need to update its code to ensure it’s compatible with new browsers and devices.
- Optimizing website content: Website managers can help businesses improve their website’s search engine optimization (SEO) by optimizing website images, adding alt text to photos, and creating keyword-rich website content.
Difference between website design and website management
Now that we’ve talked about website management and what website managers do, it’s important to understand the difference between website design and website management. Website design is the process of creating the initial website layout, structure, and look. Website management is the ongoing process of maintaining, updating, and troubleshooting a website.
While both website design and website management are important, website management is often seen as the more important because it keeps a website running smoothly and looking its best.
We hope this article has helped you understand what website management is and why it’s so important for businesses. If you’re not sure how to effectively manage your website or don’t have the time to do it yourself, consider hiring a website manager to help take care of everything for you.