SaaS (software-as-a-service) e-commerce is e-commerce software delivered as a cloud-based system, which allows you to access it through various web browsers and devices.
An e-commerce SaaS solution is typically sold on a subscription basis which may be suitable for someone who is looking for a new web store that fits a certain budget and aligns with specific business needs.
So you’ve set up an e-commerce business model? Read on to learn more about SaaS e-commerce, along with some vital tools to consider during your set-up phase.
The choice between a web store in the cloud or on-premise
Flexibility is the main factor when deciding between a cloud or on-premise web store. On-premise, which is considered traditional e-commerce, can be clearer from a cost perspective as the upfront e-commerce costs are set.
With SaaS e-commerce, use of the cloud means easy and fast upgrades with your existing settings carried over, all for a monthly fee.
The benefits of SaaS e-commerce?
A SaaS e-commerce platform offers the following primary benefits:
- Automatic updates to ensure you are on the latest software version
- Immediate access to new features included in your monthly cost
- The monthly subscription may be cheaper than purchasing a traditional e-commerce platform
- The SaaS e-commerce is hosted by the provider, who is responsible for software maintenance, performance, hosting, uptime, and speed, saving you the hassle of dealing with it
- SaaS upgrades and updates are done automatically, saving you time and money
- Installing SaaS e-commerce is fast and easy, getting your store to market asap
- The automatic updates ensure that your SaaS web store is protected against vulnerabilities like data loss, downtime, and hacks
Top SaaS e-commerce tools to consider
There is no shortage of e-commerce tools available. From shopping cart software to marketing automation, your online store has plenty of support available. The primary app categories you need to consider include:
- Website tools
- Business tools
- Marketing tools
- Analytics tools
These categories provide an important function, and there are many options to choose from. Read on for some of our top picks.
Where and how to host your site is important, and you must keep things like scalability and logistics in mind. Of course, your technical skills and budget will serve as factors, but we think these website tools keep things simple and tick all of the necessary boxes:
With off-site hosting with the flexibility of a drag-and-drop editor, BigCommerce is a SaaS e-commerce platform worth checking out. Hosted e-commerce stores solve technical issues quickly and are easy to set up without much-required tech expertise. In addition, they are feature-loaded and readily scalable; just keep in mind the monthly fees can be expensive.
A more affordable option is Wix, an e-commerce website builder with loads of free features. The only downside is that it can be a little tough to scale if your store grows.
Another one that is great for those with minimal tech skills, Shopify is feature-loaded, scalable, and has loads of templates for different niches. Shopify is essentially plug-and-play for e-commerce, so your store will be up and running in no time. There is also a stack of Shopify apps to help you increase your sales. You can sign up with a Shopify free trial to test the platform out before buying a monthly subscription.
Filling your store with inventory, keeping track of employees and budgets, and other day-to-day can be made easier with some of these helpful business tools:
Onfleet has helped thousands of brands improve their last-mile delivery operations by offering awesome features like real-time fleet tracking, automated dispatch, deep insights, and route optimization via the metrics that matter most.
Teamwave is affordable CRM software that gives you a better way to manage your sales, projects, team, clients, and marketing, all via an easy-to-use single platform.
An Email Parser ensures all your correspondence automatically ends where it’s meant to be. Incoming leads and contacts go straight to your CRM; you can extract data from invoices and delivery notes and work order line items, delivery or order dates, and plenty more.
A huge aspect of e-commerce is marketing. Your potential customers have so many options to choose from that you need to make sure you stand out from the pack. These tools can help you do this efficiently:
Web Push Notifications
Asking users to click a button is easier than most other online actions, which is why web push notifications are a great way to market to the audience on your site but not interested in signing up for a mailing list.
Keeping online shoppers exclusively interested in your store can be tricky considering the many options available to them. Making their shopping experience easy and engaging is achievable with shoppable videos. They combine interactive elements with video, the most-consumed type of content available.
Keep yourself organized with quality content planning from DivvyHQ, a content marketing software solution that can revolutionize your approach to social media marketing. A tool like this can provide structure for which content initiatives you should execute and when. It’s all about processes and workflows.
Aritic is a unified automation platform that combines marketing, sales, service and productivity software to help you grow deep relationships with your customers. For example, you can launch a marketing automation platform with contacts, a landing page, lead scoring and tracking, handle email campaign management, and loads more.
Talon.One puts all of your promotion types in one place via a fully equipped and easily customizable promotion engine with total flexibility. Sync all your data in real-time while also targeting and personalizing your promotions more effectively than ever before.
You can save a lot of time with the right social media management tool; Planable’s core features let you create an automated social media workflow, streamline stakeholder communication, and save up to 30 hours per month in your schedule.
When you storyboard online, you can unlock your customer’s journey with a simple and handy template. With Miro, you can imagine different scenarios and improve your specific products or service with ease.
Analytics tools help you understand what your customers want and how to attract more of them. Understanding these statistics is a necessity. These tools can make using data for benefit a lot easier:
Developed with Stanford statisticians, Optimizely’s analytics Stat Engine uses sequential testing to evaluate performance over time. Pricing is custom quoted, but you can sign up for a free trial to see if it will suit your needs.
The big player in the world of analytics and entirely free is Google Analytics. It offers loads of information that can help you improve conversions, optimize product descriptions, and much more. This is essentially a must-have for any e-commerce business, and Google offers free training so you can master this very powerful tool.
Time to set up your e-commerce store!
These apps are just some of the options when it comes to making life in e-commerce simpler. It’s a case of trial and error to see what will be right for you, so get downloading, make use of free trials and training and customize your e-commerce setup ready for success. Good luck!