What Are the Different Types of Business Analytics?

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Before the early 2000s, the world was moving at a languid pace, and things started to change when we first heard the term technology and the internet. The world has progressed a lot ever since it has embraced technology and modernization. Slowly and gradually, the use of technology became much prevalent in every aspect of our life. Starting from multinational companies to small businesses, hospitals and educational institutes today rely on technology to fetch information and other details. The world has turned into a big data pool, and we all rely on this data for our day-to-day errands and operations.

Businesses use advertising analytics to analyze their operations and strategies to track the progress and design plans to boost their revenue and profits. Thanks to technology and internet, the data mining has become more critical than it ever was. Every day the data pool grows by 2.5 quintillions bytes of data generated by the users worldwide. The word business analytics refers to the combination of skills, technologies, and practices to examine an organization’s performance to gain insights into its operations. Business analytics help make data-driven decisions for future aspects of a business.

Business analytics sort out big chunks of data to extract the ones that can be useful for a business’s growth and strategic decision making. It analyzes data from various sources like cloud applications or any marketing automation tools. Business analytics plays a substantial role in monitoring KPIs and supports decisions based on the current information. You can avail of huge data relevant to your business niche and plan for other aspects of your business. The demand for these professionals has grown significantly in every sector. With the ease of studying online, students and professionals can opt for MSBA online to advance their skills in this field. Before identifying how business analytics work, let us take a detailed look at different business analytics types used today.

  1. Descriptive Analytics

When we talk about descriptive analytics, it entails describing what has happened or summarizes the existing data. It is one of the simplest forms of business analytics. The huge data pool is beyond human comprehension, and we cannot understand or analyze it at once. To facilitate the comprehension of the data, we need to break it down into small understandable chunks. The descriptive analytics summarizes the findings to understand what is going around. Studies suggest that 80% of business analytics rely on the descriptions made on the aggregates of past performance.

Suppose your company is aiming to attract more investors or shareholders. In that case, they will need to know where the organization is standing and how far it can go. Using descriptive analytics to give a detailed insight into what is happening in an organization or a company and its performance is your best go-to option.

  1. Diagnostic Analytics

Unlike descriptive analytics that focuses on what is happening, diagnostic analytics focuses on the causes of what has happened. It entails techniques like drill-down, correlations, data-mining, and data discovery. This form of analytics takes a more in-depth look at identifying the causes of events in the past or present. Businesses undergo failures and success. When a strategy won’t yield the result as expected and analyze what happened or the cause of failure, diagnostic analytics is your best bet. It helps in understanding the events that lead to particular outcomes. This type of analytics can help you in identifying the causes. Still, it won’t give you a detailed insight into the actionable aspects of your business.

  1. Predictive Analytics

This type of business analytics helps in predicting the future outcomes of a business. It can help you plan your business’s future projects, but it does not predict what will happen in the future. It forecasts the probability of the occurrence of an event. This kind of analytics relies on descriptive analytics to devise the possibility of an outcome. It helps devise the models on existing data, understand the present scenarios, and predict or plan future data. This type of business analytics includes building models that can provide accurate predictions regarding a business’s future operations. It relies on machine learning algorithms and statistics for testing and learning about data.

  1. Prescriptive Analytics

This type of analytics stems from predictive analytics and goes beyond the three types of analytics. It concerns suggesting future solutions. It helps in offering favorable outcomes related to a specified pattern or course of action. Prescriptive analytics can also help in identifying different patterns leading to one particular outcome. It relies on a feedback system that continually updates and learns from current data. It illustrates the step-by-step mechanism involved in a scenario. It utilizes quantitative tools to understand the data and its impact on future decisions.

It also uses simulations to combine all the key performance areas to compute or design the correct solution for the problems. The optimization model used in this type of analytics relies on the previous forecast’s impact on the business and organization on the whole.


A recent study states that many business organizations rely on analytics to plan or set their financial targets and revenues. These four kinds of business analytics could involve a particular implementation, but it is not. Companies can directly start with prescriptive analytics or start with diagnostic analytics, depending on their requirements. Many stable businesses are aware of descriptive analytics. So they either start diagnosing the causes or rely on the prescriptive analysis at the year-end to plan or set their business goals for the upcoming year. Closing a month or year has always been hectic for companies to assess their progress and set their next targets.

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