Use Cases of AI That Transform Our Experience in Mobile Apps

Mobile Apps

Artificial Intelligence (AI) is one of the most innovative technologies that have transformed the world and continue to contribute to how people work, shop, deal with data, and build plans is Artificial Intelligence (AI). And here’s some data that show the importance of technology:

  • By 2027, the global AI market value is expected to reach $267 billion.
  • 37% of businesses already take advantage of the technology for their projects.
  • 26% of customers say that they interact with apps featuring AI daily.
  • In 2021, it was given that $57.6 billion of global spending was on AI and cognitive systems.

What is more, when applied to mobile app development, one more world-changing sphere, AI becomes a driver for higher levels of personalization and automation. But there are far more ways in which AI can be used in mobile apps. To clarify these ways, we talked to specialists working for full-cycle software development company Emerline and gathered five brilliant, transformative use cases.

5 Most Promising Use Cases of Artificial Intelligence in Mobile Apps      

With the introduction of mobile applications, the data flow businesses need to gather and analyze increased dramatically. At the same time, this data has precious potential as it can be used to predict customer behavior, get insights into the upcoming market shifts and trends, achieve a greater level of service personalization, and so on. And it’s precisely AI that helps companies deal with this data effectively and introduce a customer-centric approach that makes a difference to any business. So below, you will find five brilliant examples of that. 

#1: Voice and search assistants

One of the most prominent cases of using AI in mobile apps is for the facilitation of experience through recognition of speech and images and predictive search capabilities. And there are plenty of examples of this: starting from cases when a customer reaches a mobile app store and needs to find a product quickly and easily and continuing with the facilitation of work for professionals (for example, healthcare workers) dealing with high volumes of data that needs to be registered. 

So in terms of voice and search assistance in mobile apps, AI offers the following options: 

  • Predictive keyboard
  • Voice recognition
  • Image recognition

#2: Facial recognition

The capabilities of AI to recognize and process facial images are currently used in a wide variety of industries and domains, including banking, e-commerce, healthcare, beauty, media & entertainment, etc. Among the key tasks accomplished by AI in terms of facial recognition are:

  • Fast and secure login
  • Payment authentication
  • Access authentication based on biometric data
  • Creation of 3D customer IDs
  • Identification of the right lenses in cameras
  • Work with camera settings

#3: Location tracking

AI can help businesses to catch their customers on the go with personalized offerings and information. One of the most widespread use cases for such a way to use AI is in retail, where AI-powered mobile apps can provide users with the following:

  • Notification of the closest point of sales
  • Creation of personalized offers
  • Product recommendations based on a history of purchases
  • Provision of information on discounts

#4: Analysis of data from IoT devices

AI also helps companies leveraging one of the most rocking technologies, IoT, analyze the data coming from divides to receive powerful insights. For example, healthcare IoT devices are currently on the rise, and with the help of AI, it becomes possible for medical professionals to:

  • Keep track of a patient activity level
  • Monitor blood sugar levels, heart rate, blood pressure, etc.
  • Provide medicamentation intake reminders
  • Offer pre-diagnostic options
  • Generate and suggest diets
  • Ensure easier appointment scheduling
  • Facilitate report management 

#5: Chatbots

Today, chatbot technology is used in many mobile applications, but it’s exactly AI that makes the use of this tech more satisfying for users. Thanks to the use of AI, chatbots have become faster, wiser, and more accurate.

What are the most significant contributions?

  • Simultaneous interaction with many customers
  • Seamless conversation experience
  • Improvement of the overall user experience through the ability of technology to learn
  • Vast and growing problem-solving capabilities
  • 24/7 access to quality services and consultations

For sure, there are much more use cases of AI existing today, and there is no doubt that in the future, we will see even more promising and inspiring ones. That’s why companies that have adopted AI are not just keeping pace with the times and providing their audience with first-class services but also ensuring their future success and business modernity.

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