Understanding Consumer Behavior Across Devices

Did you know consumers move between devices during the research and purchasing process? Online shopping has become a multi-screen affair, especially as it enables spontaneous research and shopping via mobile devices. Understanding how your customers use and interact with your site is essential for e-commerce. As an e-commerce business owner, there are many simple things you can do to ensure your site experience is great, from using responsive design themes to assessing your site across devices.

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