A landing page is the first page that a visitor sees after they click on a search engine result, advertisement, or social media link. It’s also the page where visitors land when they follow a link to your website from an email, a PPC agency-led campaign, or another marketing campaign to help convert sales.
Creating and maintaining a strong landing page can be tricky because there are so many different elements to consider: copywriting, design, layout–the list goes on and on.
Make it clear and easy to understand
Keep the design clean and simple. You don’t want to overwhelm your visitors with too many images or colours, so keep things uncluttered! Don’t include more than three CTA’s (Calls-to-Action).
Too many CTAs will confuse your visitors. Keep the number of links to a minimum (one or two is ideal). You don’t want to make it too difficult for users to find what they are looking for on your site!
Use all five senses in copywriting, but keep things brief. Emotional triggers like fear and urgency work well at getting people’s attention and convincing them to click on your CTA.
Make sure that visitors know what they will get when they click on your offer. The headline needs to show the benefits of clicking-through, so be sure it is clear!
Shout about your good work
Testimonials from existing customers are great for social proof! Include a video if you can, but keep it short (one minute or less). People tend to lose interest quickly in online videos, so make sure the content is concise and relevant.
Use the power of storytelling.
People are more likely to share stories than facts and figures, so try to create a story around your product or service that will encourage people to click through! Make sure you have clear calls to action that are easy to find.
Don’t be afraid to use the classic ‘click here’ button
Be sure to include all of your important information, like contact details and social media profiles in an easily accessible place. You don’t want visitors to get frustrated because they can’t get through on the phone or email you directly after landing on your site.
Don’t be afraid to experiment with your landing page design and layout! You can always change it back if you don’t get the results you hoped for… as we said, there’s no such thing as a ‘bad’ CTA!
Landing pages are one of the most important elements in successful lead generation campaigns: they provide an excellent opportunity to convert visitors into customers and drive sales.
Don’t get discouraged if your first attempt isn’t a home run! Keep trying and you’ll see results soon.
Make sure your titles match search intent
Your title should be the first thing people see when they search for something on Google, so make sure it is descriptive and relevant!
If you use a lot of jargon or industry-specific language in your copywriting, then consider including definitions. If you don’t, then there’s always the chance that visitors will leave your site before finding out what you’re all about. Don’t include too much text.
Keep your copy brief and to the point! Visitors don’t want to read paragraph after paragraph of content unless it is truly relevant, so keep things concise and easy to understand!
Don’t be afraid to experiment with different types of media like images or videos to keep your content engaging and interesting!
Ensure that visitors can find all of the information they need on one page. Don’t make people click through to different pages–they’ll get frustrated quickly if it takes too long, and don’t forget about phone numbers, email addresses, social media links.
Your landing page and ad copy should match up
You don’t want to use keywords in your ad copy that you aren’t including on the landing page, so make sure they match up! Another thing to keep in mind is that you want your ad copy and landing page to be “on brand,” so the person who clicks on it will get what they were expecting.
Your call-to-action should match up with all of this, too! It’s important for users to know exactly what action they need to take when they get to the landing page – whether it’s downloading a free trial or signing up for your newsletter.
Another thing you’ll want to test is the length of time between when someone clicks on an ad and sees their offer. Too much time and users will become impatient; too little time and they won’t have enough information about what you’re offering.
You want to make sure that the landing page you create is optimized for conversions, meaning it’s easy to use and understand what action users are supposed to take when they get there.
Ensure that visitors can find all of the information they need on one page. Don’t make people click through to different pages–they’ll get frustrated quickly if it takes too long.
Landing pages are one of the most important elements in successful lead generation campaigns: they provide an excellent opportunity to convert visitors into customers and drive sales. Don’t get discouraged if your first attempt isn’t a home run! Keep trying and you’ll see results!