Small Business Email marketing is alive in 2022 and continues to gain momentum and produce great results! If you have avoided this promotion method before, it’s not too late to start your first email marketing campaign. And if you have evaluated all the benefits of this promotion method, it’s time to improve your strategy and implement the best email marketing services today. In any case, this article will be extremely useful for social media marketers and business owners who want to succeed and grow brand awareness and sales. Let’s get started!
Why Can’t Email Marketing be Ignored in 2022?
Many business owners think email marketing is old-school. But people are still active in email. They open well-crafted, well-segmented, well-targeted emails. Users take action and click through to resources. Literally, email can both introduce your brand to users and make them your regular customers. And that’s no fairy tale! The key is to implement the latest tools and the best software for it.
What’s more, email marketing yields a very high ROI, namely 4300%. These are mind-blowing numbers! So, this promotion type is a very cost-effective option for small businesses or insurance agencies.
For example, you recently started a small business by finding a great name using a business name generator tool. Now, in order for everything to function like a Swiss watch, it’s important to choose good software. That is something you can’t do without because it is simply impossible to process and organize such volumes of data manually.
And when we’ve dispelled all your doubts, let’s get to the point.
What Features Should Email Marketing Service Have?
For the software to give you maximum benefit, it should offer the ability to create email letters with a simple and pleasant interface. It is convenient to use the applications that have a drag-and-drop editor.
Moreover, the app should have various tools for search optimization and segmentation. So, you can create user groups according to certain criteria. Simply put, the tools offered by the app should segment the base and let you track the results of each segment/group of users. This is very important because personalization and segmentation are the main trends in modern email marketing.
Another important factor is the prices of packages. The cost should justify the list of functions the software provides.
Now, let’s move on to some examples!
Top Email Marketing Services in 2022
Moonsend will be relevant for small businesses. It’s a very affordable service with a huge set of important and necessary tools. We sincerely advise you to consider this option because just take a look at what they offer:
- Email campaign automation;
- Tools for creating segments;
- Easy design setup;
- Lots of templates;
- Email campaign analytics: clicks, impressions, views, user event and time tracking software;
- A/B testing;
- Pop-ups creation;
- Subscription forms;
- Data forecasts, etc.
Moonsend has several pricing plans. For an easy and smooth start, you can use it for free. It is very likely that its functionality may be enough for you. Moreover, for contact databases with less than 1000 users, the service will cost you $0 always (not only for the trial period). But if your user base grows, you choose a “Pro” plan which costs only $8/m. This way, you’ll get expanded functionality and the ability to connect more users. Go to their website and see for yourself that their offer is worth a try.
SendinBlue provides a full range of services from mobile mailings to email newsletters. This platform is more expensive than the previous one at our top, but it deserves your attention just as much. Who will especially like SendinBlue? People who are new to email marketing will especially appreciate this service! It is quite easy to work with this service even for those who have never had any experience with email marketing.
It has an intuitive drag-and-drop editor, which makes it easy to work with. You’ll be able to create very pretty and eye-catching emails formatting in attention getting images to appeal to your customers. As a master’s degree in visual design and communication explains, each customer reaction is usually followed by trade or exchange.After that, you can segment those emails and automate the newsletter, and then, check the analytics to take action to make your strategy better.
Interestingly, SendinBlue claims to use artificial intelligence to ensure that you get a high percentage of emails delivered.
This service also has several packages, including a free version. Unlike the previous service, SendinBlue sets a limit not on the number of contacts in your database but on the number of emails sent per day (maximum 300 of them). Other packages’ cost starts at $25/month. Visit their website to find out more about the features that are included in each of the service plans available. We’re sure you’ll be able to find the right option for your business needs.
- Constant Contact
This service is also a favorite of ours. This is a very famous one, which is loved by many users around the world. And everyone likes it for its ease of use. Why is it so handy to use Constant Contact?
That’s all because this service also offers many templates that you may adapt to your ideas. Also, you may use the image library for free. Of course, the most important thing is that you will be able to segment your contacts, manage your customer groups, and analyze the actions that users take when they subscribe to your newsletter. All the necessary functionalities are present here in full.
On the list of Constant Contact’s benefits, you’ll also find the ability to easily create drip campaigns, surveys, A/B testing, and more. Both beginners and professionals will be happy working with this service.
If you have any questions about how the service works, you can contact customer support, which is excellent.
Constant Contact offers users a two-month trial period. Further, their packages’ cost starts at $9.99 per month, which is quite affordable, especially considering such a wide range of features.
We are sure that if you use any of these services, you will be satisfied with the result. In this article, we have collected the best options on the ratio of price and quality. We wish you good luck in promoting your brand with email marketing!