E-commerce is one of the hottest topics in the business world today. Whether you’re a small business owner looking to take your company online, or a large corporation wanting to increase your sales, e-commerce can be a great solution. However, with so many options and choices out there, it can be tough to know where to start. That’s why we’ve put together this short but really comprehensive guide to help you make the most of e-commerce for your business. By the end of this insightful guide, you’ll have all the low cost tools and knowledge you need to get started selling online.
Find your niche
The first step in setting up an e-commerce business is finding your niche. What are you selling? What makes your product or service unique? What can you offer that nobody else can? These are the questions you need to ask yourself before moving on to the next step.
Once you’ve figured out what you’re selling, it’s time to do some research and see what the competition is like. How many other businesses are selling the same thing? What are their prices? What can you do to set yourself apart from the competition?
Build a great website
Creating a great website is essential for any e-commerce business. This is your online storefront, and it’s important to make a good first impression. Make sure your website is easy to navigate, looks professional, and is optimized for mobile devices. You’ll also need to set up payment processing and shipping options.
You may want to consider the MEAN stack model. This is a model for web development that uses MongoDB, Express.js, AngularJS, and Node.js. It’s efficient and scalable, which makes it perfect for e-commerce websites. If you do go this way, you should consider what it takes to become a MEAN stack developer, as that can help you get set up.
Pick a payment solution
There are many different payment solutions out there such as Corepayments though CoreCommerce, so it’s important to choose one that’s right for your business. You’ll need to consider things like transaction fees, security, and ease of use. Some popular payment solutions include PayPal, Stripe, and Amazon Payments.
Remember to factor in international payments, as well as sales tax and other compliance requirements.
Set high standards for customer service
Providing great customer service is essential for any business, but it’s especially important for e-commerce businesses. Since you’re not face-to-face with your customers, it’s important to go above and beyond to make sure they’re happy. This means responding quickly to questions and concerns, offering excellent product descriptions and photos, and providing great customer support.
Upsell and cross-sell
Once you’ve made a sale, it’s time to upsell and cross-sell. Upselling is when you offer a more expensive version of the product or service that the customer just bought. Cross-selling is when you offer a related product or service.
For example, if someone buys a pair of shoes from your website, you might offer a pair of socks as a cross-sell. Or, if someone buys a book, you might offer them a subscription to the author’s newsletter as an upsell.