The 6 Best Ecommerce CRM Software To Consider

CRM Software

An online store is a way to reach the biggest target audience. Online sales are expected to hit a record $5.5 trillion by the end of this year. However, an online store is also a lot of work. From watching employees and gathering customer data to keeping track of sales and inventory, there’s a lot to do if you want your store to run smoothly

Small mistakes in eCommerce can cost a fortune. Lacking inventory can make you lose customers that will look for solutions elsewhere. Poorly personalized strategies won’t bring you many returning customers. The list goes on and on, but there’s a solution that makes it all simpler.

So, what can you do?

The best thing for a productive online store is CRM software. In this article, you’ll learn what your best choices for CRM are today.

What is CRM software and why do you need it?

CRM is an acronym for customer relationship management. This is a technology used to manage a business’s interactions with its customers and target audience, as well as its relationships with them. 

If you have CRM software in your arsenal, you can use it to locate, attract, and keep customers loyal to your business. It provides stores with the much-needed organization and data to boost their sales and marketing strategies. 

A quality CRM offers many benefits for businesses and will help you provide improved customer service, boost the performance of your sales team, and enhance customer segmentation.

Some of the things that a CRM can help you with are:

  • Find out how people interact with your brand on social channels
  • Raise your Average Order Value by understanding what products are your customers’ favorites
  • Create automated workflows triggered by actions that your customers take
  • Get real-time analytics of behaviors for payments, search, etc.
  • Provide a better and more personalized customer experience
  • Use data to manage your inventories better
  • Provide insightful and timely feedback to customers.

Of course, what you’ll manage to achieve with it depends on which software solution you’ll use. This is an important decision for your business, so consider which features of CRM software your online store needs and base your choice on them.

Top ecommerce CRM software to use in 2022

Now that you know what you can get with this type of software, let’s help you make the best choice for it. Here are the top options available to eCommerce stores today.

  1. Best overall: HighLevel – the affordable Hubspot alternative

Hubspot has been trending for a very long time now, getting first place in many lists over the years. Even so, now we have a more affordable CRM software option with many capabilities.

Many stores found Hubspot to be too costly, especially small businesses. Its price makes it seem that the software is suited solely for big online brands. Knowing that the top spot in our list is reserved for HighLevel – a feature-rich, much more affordable option. You can read more about it here. 

There are a few reasons why we think HighLevel is the best solution overall:

  • Highly affordable software. The free version of Hubspot is limited at best and if you want advanced functionality, you’ll need to spend hundreds to thousands of dollars per month for the paid plans. HighLevel wins hands down over the tool if we compare prices. You get the same level of functionality with this tool for less than half the price!
  • Agency-focused. This might just be the best thing about this CRM. HighLevel caters to businesses of all sizes, including startups and small companies. 
  • Designed to be white-labeled. Here is where HighLevel beats all other software solutions on the list – it is designed to be white-labeled. This functionality is not limited or request-based. Users get full control over the CSS, Javascript, and even the menu items. On top of that, you can create your own pricing plans and SaaS features in the no-code, simple-to-use interface. 
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  1. Best for big eCommerce companies: Hubspot

Of course, we wouldn’t eliminate Hubspot entirely from our list. This remains one of the long-term trending CRMs today, used by big eCommerce businesses and wealthier agencies. If you have the budget for it, you’ll find that Hubspot has great capabilities to offer.

Let’s take a look at Hubspot’s most attractive features:

  • Numerous integrations (Mailchimp, NetSuite, Dropbox, Salesforce, LinkedIn, etc.)
  • SEO recommendations available
  • Website templates, themes, and more
  • Adaptive testing, analytics, and contact attribution reporting
  • Email template builder and email tracking
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  1. Best for analytics: Marketo

Marketo is an Adobe product, so as you can imagine, it boasts some amazing capabilities for users. Its automation features are easy to use, yet highly sophisticated and effective. Users of this software can host drip campaigns based on customer behaviors and automate most of the processes.

Here are some of the best features of Marketo:

  • Marketing impact analytics
  • Predictive audience insights and account profiling
  • Advanced journey analytics
  • Advanced BI analysis
  • Strong integrations (Netsuite, Salesforce, Microsoft Dynamics CRM, Netsuite, etc.)

One thing worth noting here is that Marketo comes with a steep price, too, being just slightly cheaper than Hubspot. 

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  1. Best for Shopify stores: Freshmarketer

Are you looking for something to manage your Shopify store? Maybe you’re just starting on Shopify and want to get the best out of this. If the answers are yes to this, then there’s a great CRM software for the platform – Freshmarketer.

Freshmarketer is a part of Freshworks, a trending suite of software solutions that help eCommerce businesses. This particular software can empower your teams to engage better and it integrates with Shopify. This makes it easy for businesses on Shopify to engage with customers on different channels. Here are some of its best features:

  • Native Shopify integration
  • Live chat feature and custom bots
  • Cart abandonment reminders
  • Pre-designed landing pages
  • Robust reporting tools for performance (only available to paid plan users)
  • Tracking website visitor activity across all plans

While this might be a very affordable solution (its cheapest plan is less than $20 per user), the features are more limited than other options in this list. Keep in mind that Freshmarketer doesn’t have order and inventory management features or built-in tools for payment processing and invoicing. 

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  1. Best features in the free plan: Bitrix24

CRM software is one of the best investments for an eCommerce business. However, if you want to test the waters with a good free version first, Bitrix24 has great features in theirs. Most eCommerce features offered by this software are available either in the free or the basic plan. While these are not as numerous and advanced as paid features in tools like HighLevel or Hubspot, they are great to start with. 

Here is what you should expect from the Bitrix24 software:

  • Free plan (limited to 100 orders in your store)
  • The interface has a slightly steep learning curve
  • Ecommerce payment processing through integrations with PayPal, Stripe, Square, and other platforms
  • Inventory management and product quantity tracking
  • Segment-based marketing for email, SMS, social media, etc. 
  • Automated workflows for customer orders
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  1. Best for scalable eCommerce: Salesforce

Now, this might just be the costliest CRM software you can choose, but it’s one that is top-rated among experts in the sector. Salesforce is an automation solution that caters to businesses of all sizes. Its simple interface makes it easy to use for people without any experience.

The things you should know about Salesforce are:

  • Many integrations (JIRA, MailChimp, LinkedIn, Slack, Google Cloud, Dropbox, etc.)
  • The most expensive CRM in the list – costs above $1000 for the beginning plan
  • An array of features, perfect for scalable growth
  • Opportunity management feature with insight into the activities of customers
  • Quote management and automation
  • Complete customer picture with strategies and insights
  • Lead management feature with access to contacts and best practices
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Which software looks perfect for you?

With so many choices on the market, it’s very hard to make a decision. One piece of advice – don’t rush into making this decision. Lucky for you, every software option in this list comes with a free version or even better – a free trial. So, test their capabilities, consider your needs and your budget, and pick the one that will best suit your eCommerce store.

Once you pick a CRM with the features that your business needs, you can automate many of the tasks, maximize your sales, and minimize errors. Sounds great, doesn’t it?

Author bio:

Nadica Metuleva is a freelance writer passionate about creating quality, original content. She holds a Master’s degree in English teaching and a Bachelor’s degree in translation. With 8 years of experience in the freelance writing industry, Nadica has become proficient in creating content that captivates the audience, drives growth, and educates. You can find her on LinkedIn.

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