The online market is exploding with opportunities. Since there are still billions of dollars to be made in the e-commerce industry, it is no wonder that new businesses are springing up regularly. Likewise, taking measures to increase your e-commerce sales will benefit your company, whether you’re a new company or one that has been around for a while now.
Businesses, unfortunately, experience plateaus and dwindles because of their volatile nature. Still, 2020 changed everything, especially in the e-commerce sector. Because of Covid-19, the online marketplace experienced extraordinary and unprecedented development. More than 2.02 billion people shopped online during the pandemic. In fact, some shops closed their physical stores and went completely digital.
So, if you want to bump up your e-commerce sales, you have come to the right place. Listed below are a few e-commerce best practices that’ll help you rake in better returns on your investments.
Partner with an existing e-commerce platform
Websites such as eBay are an excellent place to set up shop if you immediately want to jump into the business. This way, you can wait till your official website is ready for online visitors to browse through and place orders. You can learn how to sell on eBay by following a few simple steps. And by doing so, you’ll instantly gain access to the website’s active customer base of nearly 175 million buyers globally.
Currently, eBay hosts roughly 1.1 billion live listings from more than 20 million sellers throughout the world, with 81 percent of them featuring new items in stock. Do you really want to miss out on such an opportunity?
Build an exceptional blog
We’ll assume that you’ve developed your e-commerce website because if you want to make good sales, having a well-designed, responsive e-store is a no-brainer. With that said, getting good traffic to your website is one of the most challenging aspects of running an e-commerce business. And here’s where having a blog helps.
A blog will help you provide website visitors with more information on your products/services. You can do this by creating how-to posts, informative articles, etc. A blog will also help your website be more SEO-friendly, thereby increasing your ranking on SERPs and gradually increasing your sales. Always ensure your blog is responsive to all kinds of visitors.
Showcase your best-selling products
When visitors land on your website, it is best to retain their attention by showcasing your hot-sellers and most-loved products. You can do this by incorporating a slider featuring the best-selling products or highlight a separate tab featuring them. If you sell a diverse range of products, this practice will come in handy.
This way, customers won’t have to waste their time browsing through products they may not like. Also, it will help first-timers quickly get an idea of what your website has to offer and is best known for.
If your e-commerce site appears dodgy or otherwise suspicious, no one will want to shop there. One of the first steps you should take is to ensure that your website is safe and secure, so get an SSL certificate ASAP. Another way of building trust is by adding trust badges to your site. Trust badges will enhance your business’s authenticity and reliability, thereby converting more visitors into paying customers.
Offer discounts more often
Although this is a simple yet cliché tactic, it works like a charm. Customers love it when brands give them discounts. The good part is that you can tie this with a sign=up campaign to collect valuable customer data for email marketing. Ask your visitors to sign-up for a newsletter subscription in exchange for a discount code to avail while checking out. It will help if you offer such promotions on your best-selling items.
Keep your website’s navigation simple
Visitors always prefer websites that offer easy navigation from sign-in to check-out. If your website has complex navigation, visitors won’t buy stuff, and your website’s bounce rate will skyrocket. Not to mention, your revenue will plummet. Therefore prioritize clean, simple, and practical design that allows for easy navigation throughout the sales funnel. Ensure your products are organized in proper categories and CTAs are visible.
When selling things on your e-commerce site, you need to generate a sense of urgency. It will instantly encourage customers to act rather than postpone their purchase decision. You can do this by marking popular products with tags that indicate low quantities or almost being sold out. This tactic will push visitors to buy the product now instead of later because of the fear of missing out.
Decrease website loading times
Nothing is more annoying than a website that takes an eternity to load! According to Neil Patel, 47% of visitors prefer a web page to load in two seconds or less. If the loading speed goes beyond 3 seconds, the bounce rate will go up. Therefore, always ensure that your website loads fast. You can do this by optimizing your product images and simplifying the design and content on your web pages.
Show testimonials/reviews to gain more trust
Testimonials and customer reviews are an excellent way to enhance your store’s credibility. Therefore, flaunt them along with your other security and trust badges. Most online customers tend to look for reviews before making an online purchase anyway. You can consolidate all the positive feedback you get from different sources, including email and social media, and display them on your website.
Ensure your website is mobile responsive.
Around 63% of millennials shop online, and that too mostly with their smartphones. It is unlikely to gather the attention of the entire 63%. But it impossible to get the attention of even a tiny fraction of that number if your e-commerce website is not mobile-friendly. Always ensure that the website is mobile-friendly. Potential sales can turn away if your site isn’t mobile compatible. It can potentially be one of many reasons you’re noticing a drop in sales.
It is hard to be in a volatile industry, but who said it’s impossible? No one! The aforementioned best practices will help your e-commerce business flourish and rake in more profits than before. Leverage the customer base of other more popular e-commerce platforms to build your brand. Ensure your website has straightforward navigation, fast loading times, and is mobile responsive. Create a blog to inform people about your products and boost your SEO efforts. Last but not least, create FOMO to speed up the customer’s decision-making process.