Tapping Into the Latest Video Marketing Trends That Are Used Today

Ready to gain more traction, authority, and reach for your brand? According to a 2018 Social Video Consumer Trends report, 93 percent of marketers have stated that they gained new customers. This is thanks to videos on social media. 

The popularity of innovative marketing through video has only grown. Today, more people are working from home. Plus, they have access to high-speed internet and smart devices. 

With this in mind, keep reading to learn about some of the top video marketing trends today to supercharge your marketing efforts! 

User-Generated Video Content

Are you struggling to come up with consistent content as a small business owner? Just like you can share your customer’s photos about your services or products, keep in mind that you can also share their videos. 

Not only does user-generated content make it easier for you to keep your social media channels updated, but they also serve as social proof for potential customers. 

Interactive Videos

Videos are more valuable when they engage potential customers and ask them to perform an action at the end. With this in mind, interactive videos are far more valuable because they prime viewers to perform your call-to-action at the end. 

For instance, you might accompany your video with a poll and then end the video with a call-to-action to fill out their information in a quick form. 

Live Video Streaming 

Live Twitch TV is becoming more mainstream. This means more people than ever before are tuning in to listen and interact with influencers and brands live.

Much like vlogging, businesses can use the live features on Facebook, Instagram, YouTube, or Twitch. These features allow them to share behind-the-scenes videos of their day, host fundraisers, give tours, and more.

Today, people want more connection and transparency with their favorite brands, and live streaming is also a way to create more personable experiences with your loyal customers. 

Shoppable Videos

With people spending more time on their phones and the internet than on television, shoppable videos have grown in popularity. These videos contain clickable pop-up text that allows people to purchase the products featured in the video in real-time. 

The main benefit of this is that people don’t need to leave the platform they’re using in order to make a purchase. This kind of frictionless shopping experience makes customers far more likely to act on their impulses to buy a product. 

Short-Form Videos

Lastly, the best video content today is typically short-form videos. Consumers have many different products, services, images, and videos vying for their attention.

This means that the shorter and snappier your video is, the more likely people are to watch the whole thing and perform the call-to-action at the end. 

Along with short-form videos, you can view here for more ideas on how to enhance your marketing strategy. 

Practice the Latest Video Marketing Trends Today

By taking the time to learn about the latest video marketing trends, you’ll be better equipped to use video in your own marketing strategies.

For instance, you now know that most audiences prefer short-form videos. You’ll have a better chance of capturing their attention. 

Ready for more marketing tips for your business? Keep reading our blog! 

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