SEO is one of the most beneficial, and yet frustrating aspects of creating and maintaining a successful website, it’s the lifeblood of your website, and can make or break your website. If you are a DIY’er, this article will help you along the way.
Where do I start, what do I input for my keywords, I have to pay to show in the search results? These are many common questions we hear. The good news is that you do not have to be an SEO expert in order to have your website viewable to the masses.
Let’s start with the SEO funnel. Every customer who reaches your website will travel through the funnel, until they ultimately reach the bottom where the customer makes a purchase on the website.
The top of the funnel will be very broad keywords about the products you sell on the website, so the homepage for example will be the top of the funnel, and as you travel down you will go through categories, content pages, and finally the product detail page where you will have very strong, specific, keywords pertaining to your products. The people over at GetStat wrote a great article about the SEO funnel and provides a ton of great detail.
Let’s talk about keywords, these will be the lifeblood of your website, and can directly affect your customers even seeing your website in the search results.
Google has done a fantastic job of providing you with tools to help ensure you have the strongest keywords possible. Googles Keyword tracker is a great place to start, this will allow you to type in keywords you may use on your website to see how they stand up in the search results. In the example below we did a search for shoes, while this is a very broad term, you can refine your search results on the right side of the page to get more direct keywords that pertain to your products. While using keywords such as shoes, boots, etc..
On your product pages, when you get further down the funnel you will need to use more specific keywords such as Nike air max 270, or timberland Men’s 6-Inch Premium Waterproof Boots.
SEO has changed vastly over the past decade, and a large part of that is due to the behemoth known as Google and changes they have made to better optimize websites on the search rankings. In 2020 Google looks at overall website reputation and E-A-T (Expertise, Authoritativeness, and Trustworthiness) Companies, and websites that struggle with poor reputation.
Understanding your customer base and how customers search the web is an invaluable piece of information you can use to leverage your SEO strength. We highly recommend customers utilize all the free services Google offers such as Google Analytics , Google Merchant Center, Google Webmasters. These are just a few of the resources that Google provides. If you are new to E-Commerce, or if you’ve been doing it for years, these tools will be a stepping stone to get your website the most exposure possible.
Becoming an SEO Jedi is a feat few will ever truly accomplish. While it’s always recommended to consult an established SEO company, it can be very pricey. If you are a DYI’er and have the drive to learn using the tools mentioned in this article will help you in putting together the strongest possible keywords for your website. At the end of the day who knows your customer base better than you? If you are looking to get the most bang for your buck, we recommend using facebook ads. This will allow you to set a budget based on specific keywords, so if you’re looking to spend $10/mo or $10,000/mo they’ve got you covered.