Mistakes to Avoid in Your E-Commerce Business

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E-commerce can be an excellent choice if you want to start a small business. The initial commitment and startup costs do not have to be high. You can test the waters gradually. At the same time, if your ambitions are big ones, your business can be big as well. Increasingly, people are turning online to shop, and the sky really is the limit these days when it comes to growing your e-commerce company. However, you should be aware of common mistakes so that you can avoid making them.

Not Treating it Like a Business

When you tell people that you are starting an e-commerce company, they might think about someone who is putting a few items they want to get rid or a handful of crafts they made online. They might not think of it as a real business, and this thinking can rub off on you. This can be a mistake because it can stop you from doing all the things you need to do to make it a success, from market research to seeking loans and more. In fact, you can take out a small business loan in many different sizes to help you with various aspects of your e-commerce endeavor. You can also get access to educational resources, networks for support in both English and Spanish, and coaching.

Choosing the Wrong Platform

If you choose the wrong platform, you may not reach the customers that you want to reach. There are a number of different factors to consider. Your budget may limit you, but you may be able to increase your options with a loan. Consider who your potential customers are, what you will be selling, and what your customers’ expectations will be. Think about the technical side of things too. What kind of tools will you need? How much control do you want to have over your online store? Will you be happy with a design that is part of a template, or do you want something that is unique? Consider as well your needs for expansion. Have you chosen a platform that can grow along with you?

Here are Top 6 Best Ecommerce Platforms you can choose to run your online store. 1. Shopify – Your Shopify products automatically sync to Facebook and Instagram so you can easily create ads and shoppable posts. So, make sure to have a growing account on Instagram and Facebook. 2. Zyro – competitive price for an online store.
3. Wix – especially designed for stores with fewer than 100 products.
4. BigCommerce – Best for large inventories.
5. Squarespace – Best for cornering a niche market.
6. Bluehost – Best for WordPress users who want to sell online.

While it’s important to take all of this into account, there are a couple of related mistakes you should avoid as well. One is becoming paralyzed by choice. Eventually, you do need to choose a platform even if once you are up and running, you realize it is not the best one. The second is the sunk cost fallacy in which you stick with a platform even when it becomes clear it’s not working for you. Yes, it is going to cost you in time and money if you have to migrate to a different platform, but it would be worse to remain where you are, losing revenue and dealing with other issues, such as poor design and security.

Not Thinking About Marketing

The nature of e-commerce can make it all too easy to set up shop without doing much or any market research. This can still work out in the end, but you’ll have a much easier time if you think about marketing beforehand. This includes considering who your customers are and whether they need your product and how best to communicate with them. As well as your social media strategies and plans for customer engagement. 

Ignoring User Experience

Have you ever tried to buy something at an online store and found the whole experience so frustrating or confusing that you finally abandoned your efforts? You don’t want to be that site for someone else. While there are many advantages to a custom site, this is also one of the dangers. Before you launch, be sure that you have plenty of people test it first to find out if it is as easy to use as you think it is.

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