According to a recent report, it’s expected that 80% of all sales communication between buyer and supplier will happen through a digital channel by 2025. The pandemic has been the key driver that has transformed the E-commerce landscape significantly. This remarkable digital transformation has been made possible because of the infiltration of technology, ease of transactions over mobiles, contact-free deliveries, online subscription programs, etc.
People have started using digital platforms now more than ever. There is a definite behavioral change that modern consumers are experiencing with the pace of digitization & E-commerce. For example, in 2021, 7 out of 10 people used at least one shopping app in the world. As a new phase of the pandemic emerges, businesses will focus on product availability, technological advances for M-commerce shopping, and scale towards cross-border eCommerce with increased supply chains.
What is the Conversion Rate?
Conversion rate is a percentage metric for measuring the completion of a particular action out of the total number of visitors. It’s an essential numerical insight to calculate the success behind a marketing strategy. Calculating the conversion rate is a simple process, which refers to the following formula:
CR(%) = Total number of transactions ÷ total number of leads × 100
Any action you want the user to take is called a conversion. It can range from a simple button click to completing a purchase and becoming a customer. Multiple conversion objectives are common on websites and apps, and each has its conversion rate.
Apart from boosting their conversion rate, businesses should also monitor their metric performance for maximum optimization.
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11 Effective Ways to Increase Your Conversion Rate
Conversion rate optimization (CRO) is w You’ll be able to boost financial gain per visitor, acquire most customers, and grow your business by increasing your conversion rate.
For example, if a landing page has a 10% conversion rate and has 2000 monthly views, the page will generate 200 conversions per month. If the conversion rate is increased to 15% by optimizing various aspects on the website, the number of conversions increases by 50% to 300 each month. Ahead, you will find actionable and effective methods to increase your conversion rate.
Include a pop-up on your website
Pop-ups remain one of the most suitable ways to advertise products and services and attract site visitors, no matter how many new forms and opportunities online marketing gives us daily. If you display well-positioned pop-up adverts at the right time, they can help you reach your marketing and sales goals efficiently. Businesses can also increase their conversions by using an eye-catching copy with a clear CTA for their pop-ups.
Here are some pointers:
- A 30-second delay timer on the pop-up to prevent irritation to the viewer
- Figuring out an easy method to close the pop-up window
- Setting a cookie to forestall the pop-up from showing over once per user
This is something that most pop-up software tools enable businesses to try and practice.
Remove any unnecessary form fields
Too many form fields may lower your conversion rates. Take away any non-essential type fields and deed solely those needed to realize your purpose.
Your sign-ups may be high, but your closure rate will be terrible if your sales staff doesn’t have all the information they need to follow up. Therefore strike the proper combination between gathering crucial lead data and keeping fields to a vacant minimum.
Remove any potential sources of distraction
There’s nothing more irritating than browsing an internet site that sends you in too many alternative directions.
Implement the subsequent whenever possible:
- Clear subheadings & headlines
- Features & blessings
- The accurate use of visuals/graphics to demonstrate what the seller wishes to promote to their customers
- Add a live chat box, social proof, or a video.
However, the goal remains the same: take away all distractions. Your guests should concentrate entirely on your supply.
Add references, reviews, and logos to your website
Nobody likes to be the first to try out a new product or service. So, by giving testimonials or evaluations from previous clients, you can set their minds at ease.
Add a third-party registration service
Alternative logins are becoming increasingly prevalent. A person signs in using their Google, Facebook, or another account rather than creating a new profile from the start. This eliminates the need for a signup form.
Keep the first step very simple
Instead of needing the completion of a comprehensive form, the first step in your supply should be rather straightforward to complete. Simply request an associate email address to get started. You can then fill out the rest of the form in the hopes of acquiring a lot of information.
Consider a different deal
Don’t get too caught up in the design, copy, and other aspects of your landing page that you overlook the necessity of selecting the correct offer. Because your offer must be appealing to your market, this has one of the most significant effects on conversion rates. If your conversion rates are low, try a variety of offers until you find one that appeals to your target demographic.
Live chat feature to your website.
Many visitors are considering purchasing your service but are undecided. They are hesitant to take the final step because they have a lingering uncertainty or question. Live chat features are best for assisting these individuals.
Live chat features, like pop-ups, are simple to integrate into any website and provide an immediate increase to your conversion rates.
Add an upsell at the point of purchase
While it doesn’t affect conversion rates, it does raise revenue while having no effect on your present funnel. Offer a similar product or service that may be added to an order with a simple click right before the customer completes their purchase. Your average order value will rise by 10% to 20% as a result of this one strategy.
Give a money-back guarantee
They don’t want to risk their money unless they’re confident they’ll get exactly what they paid for. A money-back guarantee can help calm nerves and overcome objections.
Do A/B testing
It’s not always obvious what works and what doesn’t. You should conduct A/B tests if this happens. Examine which headlines, colors, copy, layout, and CTAs are most effective for your target audience. Experiments should be creative. You could, for example, experiment with a completely different type of CTA or completely change the format of your copy.