With over 1 Billion active users every month and Mother’s Day approaching, Instagram seems like the place to be if you have a business online. Plus, as research shows, 81% of people use the platform to research products and services (among others).
Due to its highly visual format, Instagram attracts people everywhere. Plus, it doesn’t take a rocket scientist to learn how to use its features whether you are a user or a promoter.
Not to mention that online businesses can take advantage of the various features to promote their content and grow their client base.
For instance, a business like Bouqs.com has the ability to promote a wide range of impressive visuals, with ideas for special occasions (like Mother’s Day) in order to attract viewers’ attention.
However, it takes a bit more than gorgeous content to get people to buy from you nowadays. You need to provide viewers with a solid reason to buy from you and not the competition.
And this is where you can take a different approach and try some of the Instagram hacks that other e-commerce business owners discovered before you. Here are a few ideas:
#1: Hashtags, hashtags, hashtags
Do you know those posts that have a long list of hashtags underneath?
You probably find them annoying. However, there is some meaning to the madness. Hashtags are extremely important to the Instagram ecosystem because they expose your posts to users who may otherwise never see them. Hashtags group content together and then promote it to users who follow them.
So if you’re running a Mother’s Day campaign, you should use popular hashtags such as #mothersday (28+ million posts) and #mothersdaygift (3+ million posts). This will bring a lot more exposure to your posts and chances are, some of these viewers will want to buy.
#2: A strong CTA
Call to Action is an important part of online marketing because it mobilizes viewers into action. After all, everyone can like and share a beautiful image of a flower bouquet, but if you add a call to action (something like “Offer these flowers to your mother!”), you’ll also see more clicks and increased engagement.
CTA can also be something like asking people to like the post if they find it interesting or to tag a friend if they think they’ll also like it. This way, you increase awareness of your brand, which is just as important as getting new buyers.
#3: Work with Influencers & Other Businesses
This is a bit of a sore spot for small businesses since influencers can be expensive or extremely busy. Plus, not all influencers are a good fit for your products, so it may be difficult to find the right collaborators.
However, if you do manage to establish relationships with other solid Instagram accounts, it’s a great chance to expose your brand to new audiences. For instance, a flower shop may work well with a store that sells wrapping paper or office supplies.
#4: Test New Features
Instagram is always testing new features, trying to find new and efficient ways for promoters to share their campaigns. So, whenever you encounter these features, don’t be shy – test them out and see how things work. If the feature stays, it will give you an upper hand over the competition and may even boost your reach.
Overall, Instagram is a great platform for promoters, but if your efforts fail to bring results, it may be time for your business to take a new direction. That’s why it’s a good idea to assess your results after each campaign and always stay tuned for new opportunities.