Increase customer loyalty with Reward Points

Customer reward points is a powerful customer loyalty program. You are probably used to seeing them with credit cards, frequent flier miles and a host of other businesses. They can be a very important part of a companies marketing program. Remember, it is much cheaper to sell to existing customers than to acquire new customers.

Key Statistics About Reward Programs:

  • It is 7 to 10 times more expensive to acquire new customers than to keep existing customers coming back
  • Repeat customers spend 33% more than new customers
  • Customers who belong to a loyalty program spends 4 times as much as those that do not
  • Happy customers are more likely to recommend your business to their friends
  • Cost is important to customers. A reward points system saves them money, making them more likely to buy.

With CoreCommerce you already have a built-in rewards point program. You can enable the rewards program allows your customers to earn reward points and then turn those points into gift certificates to use on your store.

You can, for example, give your customers 1 point for every $3 dollars they spend. Then you can create a conversion rate where after a certain amount of points are accumulated, they would receive a gift certificate for a certain amount of dollars you specify.

You can even choose when to send out the gift certificate (perhaps 30 days after they met their conversion, if your return policy is 30 days).

This type of marketing can be a valuable tool for your business and is available for all CoreCommerce store owners.

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