The introduction of eCommerce stores has revolutionized the way that consumers find and buy products. Although this has many positives, such as allowing anyone to set up a store from which interested parties can buy their items, eCommerce platforms have increased retail competition and have initiated change in the way that businesses find and keep their customers. If the sales of your business are dropping, read this guide for some up-to-date tips on how to improve your eCommerce sales on any platform.
- Hire a Specialist Consultant
Although there are many exterior factors that may be affecting your sales, the only factor that you can actively change is your own business. In order to enact positive change, it is crucial to isolate the weakest areas of your business to ensure that any issues preventing sales can be eradicated. Hiring a specialist consultant can help you to determine the areas of your business which are hindering sales and provide you with expert advice on how to bring customers to your eCommerce store. If you are an Amazon seller, for instance, you may want to employ an Amazon seller consultant from Nuanced Media, who can help you to improve the sales of your store in the future.
2. Increase Your Marketing Campaigns
It is also important that struggling businesses look at their marketing campaigns and increase their effectiveness. Every business with a good marketing campaign focuses on certain elements such as successful search engine optimization, to ensure that they are seen first on search engines, and content marketing such as blogs, to share expertise with your audience. As a business, you should also consider marketing on alternative platforms, such as social media, as these can help you to connect with your wider target audience on a regular basis.
3. Make Your Website Compelling
You also need to make sure that your website is compelling and easy to navigate. You should make sure that your pages are mobile-optimized, have fast loading times and an easy-to-use menu. They should also be aesthetically pleasing, with fun graphics and professionalism that will help customers to trust the products that you are selling. It should also contain all the information that your customers need to know in order to buy your products and have a simple check-out process with multiple payment methods.
4. Review Your Pricing Structure
If your sales are falling, your pricing may be too high, or your competition may be offering better deals, or a sale, on the items in question. If this is the case, you should study your profit margins, as well as the pricing of your competition to create a pricing structure that will appeal to customers and make them more likely to invest in your products.
5. Build Your Reputation
However, no customers will buy from a company if they are unsure that they will receive their products or believe that the products which they could receive will not be of high-quality. Therefore, you should build your reputation to increase sales by:
- Seeking reviews from previous customers.
- Collaborating with larger businesses in your area.
- Having a good refund policy that reassures customers that they can receive their money back if they are unhappy with the products that you provide.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international e-commerce marketing agency. Nuanced has sold $250,000,000+ online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author who has contributed to numerous publications. To connect with Ryan, check out @Ryanflannagan on Twitter via Linkedin.