Since the early days of the internet, companies have used the web to promote and sell their goods. While the internet has come a long way, the desire for online stores to reach the masses online has not changed; in fact, it has grown. There are more people looking to start eCommerce websites than ever before.
It is safe to say that the internet has given the average person that may have never ventured to start a store in the real world the ability to create a virtual shop. The issue with the availability for everyone to participate in commerce online is the fact that anyone can do it. The saturation of online businesses means that companies need to create the ultimate user interface (UI) and the ultimate user experience (UX) to be competitive.
There are frameworks designed to help build eCommerce websites that are both appealing to the eye and visitor-friendly. Since there are so many different options for development frameworks, we will cover the ways developers find the best frameworks for eCommerce sites.
Modern eCommerce Sites
When the internet first began hosting online retailers over two decades ago, the visual quality and functionality of websites were primitive and static. The electronic commerce or eCommerce website has greatly evolved over that time period. Not only has the UI and UX of these sites changed, but they have also changed the way consumers shop.
The lines between shopping in a physical store and shopping online have essentially been blurred. Rather than operating as two separate channels, these outlets can now work in tandem to offer the optimum experience. The rise of the eCommerce sector has, in many ways, threatened the existence of some online stores.
The convenience offered by online shopping is hard to match since the shopper can shop from the comfort of their own home. By making online shopping more intuitive and aesthetically pleasing, developers have taken eCommerce to a new plateau.
A framework is a platform created to assist in the process of developing websites and software. Frameworks provide a foundation that simplifies the development process by supplying toolsets with coding that address common design issues. Since there are literally hundreds of different frameworks out there, we will take a moment to focus on some of the top frameworks used to create eCommerce websites.
- API integration: An example of this is sage API integration makes it easy for businesses to track inventory and orders. With the integration, they can see inventory levels in real-time so they always know what’s available and when their orders will arrive! Customized notification settings keep everyone on top of their operations, too. For this, you will need a developer to help with this like Pingala Media
- Magneto: is an eCommerce framework built using open-source technology. The platform provides flexible shopping cart options for online merchants. The developer also has control of the look of the site and the management of the merchant’s catalog.
- Shopify: is built using Ruby on Rails framework. This platform is the most used platform for eCommerce sites. The ease of use for site owners without developing knowledge is the key to its recent popularity.
- WooCommerce: is a customizable open-source eCommerce framework. This framework is used on eCommerce sites built on the WordPress platform, which powers 25% of the websites around the world.
- ZenCart: is a free, open-source shopping cart platform. This user-friendly platform is an efficient content management system. ZenCart gives merchants the tools to easily create eCommerce websites.
Good UI/UX for eCommerce Sites
Consumers have grown to expect certain features when shopping on eCommerce sites. It is important that any online merchant provides the security and convenience that has become commonplace with all online shopping sites.
Maintaining strong UI and UX is at the forefront of ecommerce application development. Not every merchant can rise to the status of Amazon and eBay; however, every business has access to the tools needed to generate an eCommerce website with the same type of interface and functionality.
There are some key features that successful eCommerce sites require:
- Responsive Web Design: that is optimized for all devices
- Secure Payment: trustworthy checkout system
- Appealing Landing Page: that is attractive too visitors
- Profitable Design: created to maximize the shopping experience
- Omnipresent Search: that is on every page
- Auto-complete Search: programmed to populate with possible search topics
- Search Filtration: that allows filtering of the search to narrow the search focus
Selecting the Best Framework for Your Store
The process of choosing the right framework for your eCommerce website is a decision that takes some serious pondering and research. Along with having your personal preferences for your website, there are also some characteristics that you need your eCommerce platform to have.
When looking for the right framework for your site, make sure it has the following characteristics:
- Reasonable Running Costs: monthly costs should be reasonably low
- Facilitate Growth: the right framework will assist in the growth of your site by providing good UI/UX
- Promote Customer Engagement: components of the framework should be engaging and visitor-friendly
- Meets Your Objectives: framework should meet all of your site objectives
The internet has made creating a viable retail business easier than ever before. The ultimate goal of any new eCommerce site is to hit the ground running. You want to give the impression that your site is just what the visitor is looking for. By using the right framework to provide the best UI and adding the right components to your site, you increase your likelihood to attract the traffic and business to your website.