How UX Design Trends Shape e-Commerce

User Experience (UX) is essential in any digital space, but especially when you are dealing with e-commerce. The online marketplace is competitive, and they are all fighting for sales and loyal customers. Online buyers are savvy with high expectations, and ensuring you benefit from the latest UX trends can also help set you apart from your competitors.

Users want to explore something new when they visit your website, and it is vital that your e-commerce portal engrosses the customer to ensure a purchase. As a result, UX design trends are a decisive factor, and UI/UX designers must ensure an enticing landing page, natural navigation flow, and much more.

As with all trends, e-commerce design is always changing and adapting, and you need to stay across this to guarantee your user experience remains enjoyable and effective. Let’s dive a little deeper and see which trends are important right now.

Incorporating augmented and virtual reality (VR)

Augmented and virtual reality (VR) are still hot topics in the digital space and pretty much guarantee success for online businesses that find a way to incorporate them well. The concepts are still relatively new but offer impactful outcomes and fast purchase methods and are a worthy addition to your content marketing strategy

VR allows a user to touch and interact with a virtual version of the products they are looking to purchase, building trust by clearing any doubts before buying. For example, IKEA Place allows users to see furniture virtually in their homes with the added feature of being able to spin and recolor to help decide if their interior design scheme suits the potential new item.

VR and AR platforms are still very new grounds for developers in e-commerce. Therefore, when considering a VR/AR application, you must first consider the intent of the user and how this feature can help improve efficiency. 

Offering a (literal) 360-Degree View

A web design trend that is a little easier to implement than AR and VR is the 360-degree view pattern that can help improve your UI/UX design. Still a VR and AR innovation, this allows customers to have a 360-degree product view to see minute details of the product. 

A 360 view of the product is a great demonstration and a more creative experience for the user. It also helps the buyer learn more about the product, removing some doubts before purchase and increasing the chance of a sale. When coupling this with elements on your site, like ​​product categorization (also known as product taxonomy), which helps customers navigate your store with ease, you are starting to create a very beneficial site for users. 

Losing potential clients in the layout of your website

Your website architecture, design, and functionality impact the end-user, and dropping the ball in these areas will likely result in a high bounce rate or low time-on-site metrics. To avoid these, your UX and UI should ensure that navigating a page or site is user-friendly and enjoyable. It starts with a great look and logo, made easier with a discord server logo maker, and goes all the way to your finished website.

User-centered UX design trends satisfy the fact that the act of shopping is no longer enough for most users. Retailers who understand their audience’s preferences and behaviors will see greater success than those who don’t. This is one of the reasons why it is important to optimize your Shopify store to reach your sales goals.

Online shoppers want convenience and flexibility through easy payments, quality product delivery modes, and more. If your design is unintuitive, you’re risking losing potential clients. So investing in a good web design is the right business move in the long run. You can check out these great designs to get in the right headspace.

Incorporating user-generated content (UGC)

Word-of-mouth still is (and likely always will be) king. Whenever a user is considering a purchase of an item, product reviews along with photos and videos that other buyers have taken will get them over the line more than anything else you can try. 

As a result, a great promotional tool that will help you increase the sales of your products is UGC. When customers share their experiences with your products, the positive ones help validate the purchase for other buyers while also helping with user retention. This also makes for great content on social media, and brand mentions from your micro-influencing customers help put you in front of new audiences and potential new sales. This is an easy (and cheap) way to help potential buyers gain a better perspective of your products.

Product reviews can also provide good insight into the most trending products. With this information, you can emphasize your efforts into what’s working best.

A simple checkout process

An easy way to lose potential buyers is with a lengthy checkout process. This is one of the top causes of customer cart abandonment, and site designers should aim for minimal e-commerce UX designs to provide effective payment and quick checkout service options. 

This can be a significant turn-off for consumers who are on the fence about their purchase. Just as a high shipping fee can have them abandon a purchase, the requirement of too much time during the checkout process, with an abundance of personal questions and fields, will have them abandon the sale quickly.

Flexibility in your short checkout allows shoppers to operate on their own terms and encourages them to return to your website. Always allow for guest checkout; you can get their details with a follow-up email offer after the fact.

Thinking about your target keywords

An oldy but a goody, boosting your website’s traffic flow by targeting keywords is still a crucial inclusion for SEO. Attract potential customers that search for your specific item in the search by considering your targeted keyword list, inclusive of possible misspelled words. 

Always analyze your competition when choosing your keywords and try to steer clear of overly expensive or competitive ones. Are you in some kind of niche industry? If so, lean into that or try to find the niche elements of your more mainstream products to set yourself apart from the competition in the search.

Boosting your website security

Security folds that protect your site and prevent attacks from spammers, hackers, and identity thieves are vital. Always remember that you are a place online where your customers will share their financial information, and in return, they expect a secured site with HTTPS.

Trust in the world of e-commerce cannot be understated. Users are very aware of how dangerous the online space can be and how easily their data can be stolen. While there are contingencies in place, such as PayPal and bank purchase guarantees, people are more likely to shop with trustworthy and secure sites.

Assure your buyers that their data is safe and regularly recheck all security factors when designing a website. Testing your website components to identify pitfalls and rectify errors is also a good idea. 

Understanding your bounce rate 

Bounce rate is an important metric for your business; you want to know why (and where) your users have left your website. Poor site UX design leads to unwanted sessions and lost visitors, while the opposite informs customers about products that fit their search terms and keywords. 

Keep an eye on your conversion rate metric as well, as this determines your site’s success. All business owners would obviously like this to be high, but understanding why it may not helps to illuminate the areas that require your attention. Obvious customer pain points should be rectified quickly and continually searched for to keep your site functioning well and try to incorporate data from user feedback as well where possible.

Keep on the lookout for more UX e-commerce design trends

As this is one area that is continually changing, it is important to keep across all UX design trends relative to your e-commerce store and don’t be afraid to try new things. There are many more e-commerce UX design trends to choose from, but understanding and addressing customer feedback is the best way to determine which will be relevant for you.

User experience is dependent on the likelihood of completing goals and objectives via your website. Investing in your UX benefits your online business and differentiates it (and your business) from other sites. UX and UI work harmoniously with trends based on behavioral patterns. 

So whether you have minimal, functional design or a storytelling narrative to keep the user hooked, the themes used in your UI and UX design make the experience authentic and fulfilling for the user. Which, of course, means sales for your business!

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