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How to Take Your Online Store to the Next Level

CoreCommerceBranding/Marketing How to Take Your Online Store to the Next Level

How to Take Your Online Store to the Next Level

You didn’t start your online store just to see it struggle and flounder in its niche market. You took the plunge and brought this venture to life because you envisaged your business scaling the heights of the e-commerce industry. If you’re to achieve these lofty aspirations of yours, you’re going to have to find a way to take your store to the next level. Constant growth is key in this instance, as anything else will just result in your business becoming stale and falling behind in the race for custom.


To find out how you can take your online store to the next level, be sure to read on.

Offer your products via an app

If you don’t build an app and start making your products available on it, you’re going to find it increasingly difficult to keep up with your competitors. Quite simply, the fact that your business is so entrenched in modern technology means that you will be expected to have your finger on the pulse of the latest tech trends… and apps are definitely a tech trend that you need to be embracing in this instance. Anything less, and your customers will begin to question your ability to provide them with a service that is befitting of today.

If for no other reason but to save face and protect your reputation, you must offer your products via an app. When you do decide to build your own company application, it’s advisable that you make use of new technologies like containers and Kubernetes. These two technologies enable what is known as microservices. Applications built using microservices architecture break up a single app into a collection of services. This is in contrast with traditional app development on Virtual Machines where you build the app in its entirety and deployed it at once (also known as monolithic applications).

Microservices architecture speeds up app development and deployment, which will result in you saving time, effort and money. However, there are a number of Kubernetes security risks that you need to be aware of should you decide to take this route. These include:

  • The security issues posed by insecure images
  • The fact that containers communicate with each other (east-west) and with endpoints outside the clusters (north-south)
  • The Kubernetes default settings aren’t particularly secure and it’s easy to misconfigure a service

Improve your brand

You need to portray your store as being a fresh, intuitive and exciting alternative to the brick-and-mortar shops and other e-commerce platforms that your customers are used to shopping at/with. If you don’t think that your store quite matches this description, then it’s high time you resolved to update and improve your brand strategy.

If you don’t want a stale brand holding you back from attracting customers, turning over a profit and increasing your bottom line, you should:

  • Share your story on your About Us page
  • Be a champion for change in your niche market
  • Don’t make promises you can’t keep, especially with regards to the delivery process

No matter what niche market it is you operate in, with a lot of hard work and dedication, you can take your business to the very pinnacle of the e-commerce industry. If you’re to fulfil this goal and reach your full potential as the owner of an online store, it’s imperative that you put the above advice into practice right away.

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