How to Start a Marketing Consultant Business
The demand for marketing consulting is very high at the moment and businesses are constantly looking for new and innovative ways to attract more clients. In short, marketing consultants work with businesses to teach them to get more leads efficiently, and eventually increase their bottom line. But it takes a certain preparation, temperament, and expertise to run this type of business. And there are some steps anyone who wants to get in the industry will have to follow. Here’s how you can start your career as a marketing consultant.
Get the Proper Formation
Some will advise that you get a bachelor’s degree in business or marketing if you want to work as a consultant, and it will definitely open doors and help you establish your expertise. You could also minor in something like communications. But know that none of this is actually necessary to become a consultant.
The main goal is getting enough expertise in your domain to help clients get results and deliver this expertise in a way that is digestible and actionable. That’s it. If you can demonstrate this and build a track record for success, these are all the credentials you’ll need.
Choose a Niche
In this field, it pays to be a specialist. And having a narrow niche will make it easier for you to get in the field and start building a name for yourself.
You could choose to work in social media or online marketing for instance. Or help businesses with local marketing. You could decide to work with traditional media like TV or print. Or viral/guerrilla marketing. These are all niches that you can target and help you serve a specific need without coming off as a jack of all trades but master of none.
Make Sure You’re Covered
Many people who want to get into this business aren’t aware of this, but there are many legal risks that you may be facing as a consultant. For instance, did you know that another consulting company could sue you if they judge that you stole their marketing concept? Another thing that could happen is losing clients due to something that went wrong with your equipment or office. This is why it would be wise that you start looking into consultant insurance now and check what type of coverage you’ll need, as well as the prices.
Get Your Name Out There
Once you have everything down, you need to start selling yourself. This means building a portfolio and getting social proof from clients. Like we said earlier, this business is all about getting results, so you have to not only find clients but turn them into satisfied ones. This is why many experts advise that you take pro bono jobs at the beginning. If you do a good job, they might refer you to someone they know, who might, in turn, refer you to someone else. Word of mouth is one of the most powerful tools in this industry, so use it to your advantage.
Starting a consulting business is something virtually anyone can do, but it’s far from easy. Make sure that you follow these instructions to the letter, and that you work on constantly learning and honing your craft if you want to be successful in that business.