How to Prevent an E-Commerce Website Crash

Every e-commerce site owner’s nightmare is to have their site crash during a busy shopping time. Even on non-holiday shopping days, having your site go down can be devastating to your bottom line. Sites that crash can take a hard hit on the reliability of their brand, which is ultimately bad for business.

You don’t have to be a Fortune 500 company to care about the protection that you have for your online customers. Over 90% of consumers now make at least one online sale per month, making it crucial that you have a reliable site that is going to stand up to the busier shopping times. 

There are many reasons that your e-commerce site could crash. The key is to prevent any outages when your sales are at their peak. The most common causes of crashes include coding changes, provider issues, power outages, and traffic volume overloads. E-commerce owners can go here to keep the power going to their sites. 
The best defense against e-commerce site crashes is prevention. Let’s take a closer look at a few ways that you can prevent an E-Commerce website crash.

Secure Platform

When building your site, you want to consider the future and the need for volume management. Your site may be simple initially, but having the option to add additional check-outs and high-traffic rates during the busy shopping season. It’s crucial to make sure that the platform that you choose will be able to accommodate your growth.

Malware Scanning

Your regular site security protocols should include regular scanning for malware on your site. These bits of malicious code can create problems with your site, including the theft of personal information.

Stress Testing to prevent a website crash.

Before your site is launched, it should be thoroughly tested. You want to ensure that your customers will have a smooth experience before you take your site live. It’s a good investment to bring in an online testing service to determine if your site is ready to launch. A testing firm will throw every curveball at your sight to help identify where there are weaknesses. 

When you are putting your site through the testing phase, always include your mobile site. Over 90% of shoppers use a mobile device rather than a PC to purchase, so it is critical that your mobile version is also working properly.

Solid Design

The first and most important defense against an e-commerce site that crashes is to have a solid design. If you are inexperienced at website building and design, it is worth the expense to bring in a professional firm to help you. If you are building your site according to your growth, you could be creating a patchwork of solutions that can become vulnerable in the cracks. Integrated solutions that are designed with your potential growth in mind will give you a much stronger platform. 

Back-Up

Always set your system to an automated backup routine. If your website crashes without backup, you could lose valuable information and client records. A daily or weekly backup or a system built using Cloud technology will help to protect you from serious loss due to a website crash.

Running an e-commerce site can be rewarding, but also technically challenging. If you have no experience in website building, you may want to put your trust in a professional designer. Always consider these factors when building your site to protect it from crashing.

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