How To Increase Online Visibility For Your E-Commerce Site

E-commerce business online digital internet shopping concept on virtual screen

With the ever-growing dependence on technology and changing consumer behavior, online presence has become a huge asset for any company. In this day and age, being able to command a good percentage of online customers is a huge advantage. Every business, regardless of the field, can benefit from online visibility. If you’re looking for a Jooicer review, We want to confirm that it’s not worthy anymore, you can try the best alternatives instead. There are also many tools to help with automation on Instagram.

However, if the current trend is anything to go by, then e-commerce businesses are among the biggest beneficiaries of internet presence. Just like brick-and-mortar stores, online shops need enough traction to build their consumer bases. Here are several ways you can build your online presence and increase website traffic:

  1. Search Engine Optimization

When it comes to online presence, search engine optimization (SEO) is one of the most significant factors. Look at every top result for your Google searches and you’ll notice that they have one thing in common: their content is optimized for specific search phrases. You’ll have your website among the top search results only if the content matches whatever users are looking for.

How do you get started with SEO? Well, if you’re sure about what you’re doing, then you should start by tweaking your written content. Ensure that every blog post contains keyword phrases that’ll make it easier for internet users to come across your web pages. The title and subheadings of each article should also have keywords. If you’re still struggling with this part of marketing, consider turning to a company that can provide solutions such as Pivotal’s SEO service, which can address all matters concerning SEO marketing.

Keep in mind that SEO doesn’t only cover written content but also comprises of videos and images. Therefore, apart from incorporating the necessary keywords and phrases, it would be wise to add relevant images to your blog posts. In addition, make sure the captions of these media files and their descriptions are optimized. For instance, rather than going for the label ‘image 1,’ it’d be better to use ‘image 1 – agricultural pump.’ The objective is to make your content as specific as possible yet flexible enough to fit in various search queries.

  1. Improve Your Website’s Speed And Design

You would want your website to be used by visitors with little to no inconveniences. If you’re just starting to build your website, there are other factors you’ll need to consider. 

Before anything else, it’s imperative that you secure the services of a reliable web host like hostOsite. Your internet service provider should also have what it takes to keep your servers online 24 hours a day, 7 days a week, 365 days of the year.

How do those affect your online visibility? Well, when your website is always up with little to no downtime, search engines deem it reliable. As such, it’s likely to appear among the first search results, especially if your e-commerce webpages are offering what consumers need.

The load time of your website also matters. If the pages take long to load, that’ll be the first dealbreaker for any visitor. The visual appearance of the home page plays a vital role in attracting customers as well.

Last but not the least, a visitor’s first impression is what determines whether they’ll continue browsing your content or move on to the next candidate. If many potential customers show satisfaction after visiting your website, search engine algorithms will rank your site a few levels higher than before.

  1. Utilize Social Media Channels

Another method, and perhaps the easiest one in this list, is spending more time on social media platforms. One thing you should remember is that many people today are active internet users. The biggest platforms accommodating these people, of course, are social media channels like Facebook, Twitter, and Instagram. Being able to leverage this consumer base will improve your online presence significantly.

So where do you start? First, you need to open your company’s social media account. This is where you’ll be engaging your potential consumers. Having a Facebook or Twitter account dedicated to your e-commerce business will make it easier for customers to find you and ask whatever questions they have. In addition to this, you can employ the tools and services of influencers to boost your online visibility even further.


Online visibility is crucial in any company’s success today because a huge percentage of the consumer base is made up of internet users. Therefore, being able to attract those individuals can help your course significantly. Among the things you need to do is website optimization, increasing your social media activity, and incorporating SEO tools into your web content. Of course, you can always employ experts to carry out some of those tasks if you’re not well-versed in them. 

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