The incredible growth of the eCommerce industry is an indicator that many sellers are trying to take a piece of the huge global market. Such a big interest leads to extreme competitiveness, making it hard to come out on top and make a sale and drive more traffic to your website.
Still, if you’re thinking of running an eCommerce store, there’s enough room to join the game. As the industry keeps growing year after year, you have to be creative to get to your audience.
In this article, you’ll find out several ways of driving more traffic to your eCommerce store. The principles are pretty simple, but you’ll need to be persistent and patient to get the desired results. Without further ado, let’s dig in.
Start with healthy SEO
SEO optimization is at the core of every website out there. Whether it’s a blog, news outlet or an eCommerce store, ranking high remains the most important factor for growth. Therefore, when you’re setting up your eCommerce store, don’t forget to make it SEO-friendly.
Start by installing plugins that help you optimize your on-page SEO and generate site-wide metadata for search engines. That way, you’ll ensure that your eCommerce store is discoverable by the search engine.
Then, make sure to use keywords that will match the user’s search intent when they’re on the lookout for a new product. For example, the Google trends API will help you determine which keywords to use.
If you’ve found too many keywords and are unsure how to use them, it’s time to develop a content strategy. The blog of your website is a powerful tool you can use to attract more visitors. Create topics around your products and your niche in general. Then perform thorough keyword research and implement them in your blog posts to start appearing in search results.
Aside from implementing the keywords throughout your blog topics, it’s necessary to post consistently. Make sure that you use simple language that’s easy to understand. That way, users who get to your blog will stay around.
The search engine will know that it served the right result to its user. It’ll lead to a higher ranking. Don’t forget to stay persistent, as the competitors are doing the same. Once your SEO is on the right path, the website will slowly start climbing the search results.
Use social media for broader outreach
Social media has become an inevitable element of any professional’s marketing strategy. As your goal is to get the products before your audience’s eyes, you need to find where they’re looking. These platforms count billions of users that spend hours browsing them every day.
Platforms such as Facebook and Instagram are a must, as they offer eCommerce features that allow integration with your store. Additionally, they offer a lot of value when it comes to paid marketing. Running ads on Instagram and Facebook will bring more traffic to your eCommerce store.
Other notable social media platforms to mention are Pinterest, TikTok and Twitter.
Using different Pinterest strategies can drive more traffic to your site. Use product photos and build boards to get better results. As you become better at this, the increase in traffic will follow.
TikTok is the perfect place to build community with your followers. Create interesting content featuring your products, as every video has the potential to go viral. You can get more traffic to your website and even make more sales through a high view count.
Don’t forget to be responsive in the comment section, it’s where the fun continues. Also, teaming up with TikTok influencers can be another strategy to bring more traffic. Leverage their huge following to get more people on your eCommerce site.
Last but not least, Twitter is the perfect place for important announcements. Use it to promote sales, announce new products in stock, and share relevant news about your brand.
Building a community around your brand is important for growth in the long run. Social media is a practical way to achieve that goal. Perfecting customer communication is another element in growing returning customers, and building it on social media is a great option.
Build email list
There’s a lot of value in creating an email list for your eCommerce store. Consider it a collection of people interested in your products who are waiting to hear from you. Use the email list to notify your customers about ongoing promotions, special discounts and other news.
Use multiple approaches to get people to sign up for your mailing list. Add calls to action to your blog section and use side banners and bottom banners as reminders for the visitors.
Try out different approaches with tools such as OptinMonster. It offers a specific set of features for eCommerce sites looking to build their email list. Add unique forms on specific pages to drive your subscriber count.
As your email list grows, your customer loyalty will follow. You can then expect your traffic to go up with more people regularly coming back to your online store.
Get help from experts
Site owners have a lot to contend with when running an online store. Thinking of design, development, marketing, supply chain, product delivery and countless other tasks may become overwhelming. But with a little bit of outsourcing, you can focus on things that truly matter for your store.
Technology has made it easy to outsource different tasks overseas, but working with a local team might be better for some tasks. For example, Minneapolis web developers can easily get in touch with Minneapolis residents and meet face to face to discuss projects.
On the other hand, you can outsource some administrative and repetitive tasks overseas. If you’re planning to get a virtual eCommerce assistant, you can do it using multiple freelancer platforms. The right assistant will take a load of your daily checklist.
The goal is to create more free time in your schedule, allowing you to concentrate on making the next marketing strategy that brings more traffic.
If you’re not confident about your next marketing step, you can always get help from marketing experts. Pick an agency or a consultant that will put you in the right direction and get more traffic to your eCommerce website.
It might sound simple to take these steps and turn them into a success, keep in mind that many store owners fail to do so. Running a successful marketing strategy requires genuine creativity, patience, and trial and error through persistence.
Whether it’s SEO strategy, social media marketing or building an email list, take your time and analyze what works and what doesn’t. Move quickly and double down on things that bring the best results. In case you get stuck, remember to get help from professionals to keep moving forward.
About the author
Nick Chernets is the Founder and CEO of DataForSEO, the leading provider of marketing data. Just as much as he is passionate about data analysis and SEO — Nick also enjoys sharing his experience from the business side of the industry.