Your ecommerce store’s homepage won’t always be the first page that your visitors land on, but it is the page that often provides a starting point for them. Your homepage is a good page to use to point people toward what they’re looking for. You can use it to inspire them, to provide valuable information, and to sell your products in a number of ways. Although your homepage can do a lot for you, you can’t expect it to be everything at once. It’s the portal to the other pages on your site, leading people through to your category and product pages. However, you need to think carefully about how to design it.
There’s a lot of competition to face when you run an online store. Your homepage can be your first chance to grab the attention of your visitors, so it should stand out. Try the following tips to build a homepage that provides a fantastic storefront for your online store.
Create a Clean Design
When it comes to web design, keeping things simple is often the best path to take. A web page that is too busy is unlikely to be particularly successful. When there’s too much going on at once, users don’t know what to look at first. They can struggle to find what they’re looking for and might even find it difficult to see what your store sells and what your brand stands for. Too many elements on the page will take away from what you’re trying to do, which is sell your products. You need to make sure that you have plenty of whitespace and that your design is clean and gets to the point.
Think About Branding
Your website and store are your primary tools for digital marketing and online selling. Whether people who visit your store already know your brand or they haven’t got to know you yet, people like to buy from brands that have an established presence and identity. When you’re designing your website’s homepage, you should think about branding and make it a priority for the design of your page. What colors does your brand use? What does your brand sound like? What does your brand stand for and what are its values?
Defining your brand is something that you need to do before you create your homepage and the rest of your ecommerce store. Creating a brand document gives you a source that will inform the design of your site. Additionally, you can use it for marketing purposes and it can also be very handy to give to anyone you might work with, such as graphic designers, copywriters, and web designers who might need to know more about your brand.
Make Navigation Easy
Your website visitors need to be able to navigate around your store. Your homepage is going to be the starting point for many of them, so you need to make navigation easy to help them get around. Designing the navigation for your site can be tricky, especially when you have a lot of products, but you can make sure your store can be navigated well. Use a service for custom ecommerce web design to create a homepage and menu that works for your site. You need to think about what your visitors are looking for and how they might be thinking. What are the main product categories they will be searching for?
Your homepage can be an excellent place to provide inspiration to your visitors, promote your products, and highlight some special offers too. Many ecommerce store homepages begin with a header banner, which you can use to highlight one or more things. A carousel or slider banner allows you to add multiple elements. You might use this space to tell visitors about the latest promotion, your new app, or your most popular product. It’s a good way to make a feature of seasonal offers or promotions or simply to let everyone know what’s new in your store.
Show your website visitors what they can expect to find in your store and what they can do with your products. You can contextualize your products so that people can imagine how to fit them into their lifestyle. Use images and even videos on your homepage to promote your products and inspire your visitors to start shopping.
Focus on High-quality Images
Your website needs to be visual if you want people to start shopping in your store. High-quality images are a must when you’re designing your homepage. It’s your chance to highlight your products in a visual way and present your brand in a way that makes a good first impression. You can increase your conversions by using relevant images and people need to see your products before they make a purchase. You can’t show all of your products on your homepage, but you can have a few key products showcased to give people a taste of what they can expect.
Professional product images are a must for your homepage. As well as taking straightforward photos of your products, you might also want to have a photoshoot to capture them being used or in different environments. Of course, you can also combine photos with graphic design to create new images.
Make It Simple to Scan
Not everyone has time to spend on your homepage. They won’t necessarily read everything that’s there, so you need to make sure they get the key information. Designing a homepage that can be scanned easily allows your website users to identify the key things that they need without having to read every word. You can help them to do this by breaking your text into smaller parts and creating plenty of whitespace in between text, images, and other elements. Use text in different sizes and styles too so that you can highlight what’s most important. Make calls to action and links stand out to make the most important things easy to find.
Include Social Proof
People trust reviews and will use them to help with making purchasing decisions. You can have reviews on individual product pages, but your homepage is also the perfect place to display reviews of your products and testimonials about your service. Reviews provide social proof, showing people that others similar to them have had their needs met through your products. Display your reviews somewhere prominent so that people can see what customers think of your products. You might create your own images or you could use widgets from review sites that display reviews or your average rating.
Point to Essential Information
Your homepage can be a good place to point visitors toward vital information. You can use it to link to everything from your about page to your shipping policy so that visitors can find everything that they need. You might also link to resources that they will find helpful, such as your blog or lookbook. A link to your FAQs or help center can make it easier to find the answers to their questions. These things can also be useful in your website’s footer so that they are accessible on every page and not just on your homepage.
Link to Socials
Your social media profiles are a great way to connect with your audience. Integrating them with your website is a great idea, helping your customers to engage with your brand in different ways. You could start by having social buttons on your homepage, which link to your social pages. Another way to show your socials on your homepage is to have a widget that embeds your social posts. This is an especially good idea for visual platforms like Instagram. You can buy Instagram saves to boost your IG audience. If you post photos from your customers or other images that are useful to display on your homepage, you can show them off on your site. If you have a hashtag that you use on any of the social platforms, it can also be good to display on your homepage.
Include a Search Function
A good menu is important for your site, but it’s also a great idea to include a search bar on your homepage. People are often looking for something specific when they land on a website. Even if they don’t have a very specific product in mind, they may have a more general search term that they want to use to browse what’s available in your store. A search function that works well can be invaluable, particularly when you have a lot of products listed in your store.
Quick Access Links
What are the primary products that people are looking for from your store? Linking to some key products or categories in a prominent way gives your visitors quick access to the things that they’re looking for. These might be your most popular products or they might relate to the things that people associate your brand with. For example, if you sell vintage clothing, you might have links taking people to clothes inspired by different decades.
To build a homepage for your ecommerce store that stands out, focus on both making it visually appealing and the usability of the page.