In the past couple of years, the online gambling market has significantly increased in value due to the rise in the number of people that prefer online gambling over the traditional ways. The current size of the online gambling market is around $60 billion and it is expected to reach north of $90 billion in 2023.
At this rate of increase, it is not long until the online gambling market surpasses the value of the physical gambling market in revenue.
This sounds very attractive to the casinos, which is why many companies look for a piece of the cake.
However, with the rise in popularity of online gambling, the competition started to heat up making it almost impossible for a new online casino company to enter the market. This forces casinos to look for different ways to market their products and come up with something unique that will draw new customers.
Most countries consider online gambling to be a pastime activity, that should be done only for fun and not as a way to make money, in websites such as 1GoodBet. Also, some countries have negative views when it comes to promoting online gambling activities, banning them from some of the traditional ways that casinos can promote their products.
However, it was not long until casinos found new ways to promote their services, and here are some of the methods that the best casinos use.
Website and Blogging
Since we are talking about online gambling, it shouldn’t surprise us that most casinos leverage the power of the internet for promoting their services. The first and most efficient way that doesn’t cost too much is through having a functional website and blogging.
The power of blogging is often underestimated by most casino businesses, but it can actually bring a lot of new customers.
Giving people value from published articles on the casino topic is a great and cost-effective way that casinos to promote their services.
Even though most social media platforms don’t allow online casinos to run ads, some of the casinos have found a loophole where they hire influencers to promote their services.
With social media getting a lot of viewers, it is fairly easy for a casino to find respected influencers that are willing to promote their services generating millions of views.
Affiliates and Referrals
Most casinos also use the power of the ‘word of mouth’ or encourage people to promote their services for some kind of added bonus. Affiliate marketing is a commonly used marketing strategy by online casinos. More than 80% of online casinos claim that affiliate marketing is their primary source of new customers on their platform.
Affiliate programs allow casinos to place direct links to their services on other websites and platforms.
On the other hand, the referral system is designed to reward players that are already registered at the casino. So, whenever a person brings another person to the casino, both of them can receive a reward.
The most common way that casinos promote their services is through their attractive bonuses that are designed to lure people into the casino. Most bonuses include New Player bonus rewards where casinos actually give you free money to try out their services.
Such bonuses are designed to get people playing the games, and once they do, it is much easier for the casino to make them stay.
Pay-Per-Click Ads (PPC)
Lastly, we have the pay-per-click ads that are actually a bit tougher to handle. Most online advertisers don’t allow online gambling ads and the ones that do allow them, have lower authority websites. The only way for online casinos to run PPC ads is by contacting specific websites directly and placing ads on their website, platform, or game.
Even though PPC click ads are tougher to manage as an online casino, they can bring quite a lot of visitors since they are only one click away from the people.