As an e-commerce business owner, you’re probably familiar with SEO and search engine rankings—and how those can impact your business. SEO can be a complicated, ever-changing aspect of anything web related. When it comes to SEO, hiring a consultant can be a great investment in your business. While SEO isn’t an instant fix for rankings, over time you’ll see results. Here are four ways an SEO consultant can help boost your e-commerce business:
- Review your website and establish best SEO practices for your business. As an e-commerce business, your website is essential to attracting customers organically. An SEO consultant can audit your site and identify areas of improvement, especially when it comes to ranking better with Google. And, as you probably know, ranking better with Google can help potential customers find you, boosting your bottom line over time.
- Identify search terms and keywords you might’ve missed. Customers find your site in a variety of ways, such as organically or clicking on an ad, and with a number of search terms. An SEO consultant can assess the keywords you’re ranking for and ensure they are aligned with your business. Also, there are often long tail keywords that your business can be easily ranked for with the help of a SEO expert.
- Offer suggestions and strategies to build your company’s organic visibility. SEO can be a bit overwhelming, with search engine practices changing almost daily. After reviewing your site and practices, a seasoned SEO consultant can create a plan with actionable strategies and suggestions will get your business on the right track and build organic visibility. These simple changes will build a foundation to grow your business and communicate to search engines that your site is relevant and valuable.
- Better understand how your customer base is using and accessing your website. SEO consultants can give you unique insights into your customers, from keywords they used to find your site to which devices they use. While this information is available using tools such as Google Analytics, an SEO consultant can take keywords, search terms, rankings and other data to create a big picture overview of what’s happening with your website, customers and rankings.