If you’ve not gone digital yet, 2021 is the right time to enforce this approach. Today’s world is more digital-centric than ever. In fact, because of the COVID-19 pandemic, going digital is more of a necessity nowadays than a luxury. Businesses need to identify the right strategies that will enable them to reach their target audience online.
Whatever the case may be, businesses must remain up-to-date with the latest digital marketing trends if they want to stay relevant and keep their doors open for the foreseeable future. Furthermore, they have to adapt their marketing strategies according to what lasts and utilize them to their full potential. So, without further delay, let us take a look at some future marketing trends that will surely leave an impact on your overall marketing strategy and business growth.
MarTech is the way for the future
While MarTech may still seem a relatively unknown term, it isn’t at all. It combines marketing and technology into an umbrella concept of using the latest tools to achieve marketing-related objectives. Marketing teams worldwide rely on this collection of marketing and tech tools to consistently create and deliver unique, shareable content to their target audiences.
That said, having an up-to-date martech stack is crucial to making use of this mélange. It consists of the right analytical tools and software to design, implement, execute, measure, and enhance all marketing-related activities. If you have a strong understanding of future technologies, you’ll be able to build a sustainable MarTech stack over time. Moreover, hiring marketing experts is another way to identify and satiate your business needs.
A drastic rise in customer’s purchase decision complexity
Consumers utilize numerous media and technology to purchase products online, including social media websites and large e-commerce platforms. These days, it is getting more complex with every passing moment to segment customers. Hence, businesses are opting for social media marketing to reach customers at crucial stages of the buying journey. Moreover, categories such as high-end, low-end, and mainstream have disappeared into the abyss. The same customers can purchase a low-end product one day and a high-end one the next.
For example, you can easily find someone who wants to purchase a knockoff Gucci bag and take the next flight to Milan to see the Versace fashion show. It is because people’s emotions are well-vested in their purchase decisions. Consider the example listed above. The customers might not have an emotional connection with a knockoff Gucci bag. Still, they will jump at the idea of visiting an Italian fashion show. Not to mention, such customer purchase inconsistencies look set to continue in the next year.
Personalized marketing will leave a massive impact on the marketing world
Digital marketing is now the bread and butter of every professional looking to attract more customers for their business. However, without an effective marketing strategy, you won’t attract any customers, which will result in zero sales. That said, companies need to personalize their marketing campaigns and focus more on helping the customer rather than earning big bucks. These efforts include sending out personalized emails with professional email signatures, tagging customers in social media posts, sending out personalized newsletters, and much more.
Take the example of Coca-Cola. They launched a personalized marketing campaign with the ‘share a coke with’ slogan. It was an effective way to market their drink. It allowed them to connect with their audience personally, and their customers felt proud to purchase their product. It proves that personalized marketing is the new powerhouse of marketing and will continue to remain so in the future.
Personalization also has the added benefits of making marketing campaigns highly customer-specific. This significantly increases the likelihood of viewers turning into leads and eventually into paying customers.
Customers will use visual search to find products online.
Visual search is a practical, easy-to-use tool for consumers and marketers alike. However, with the rate at which technology is evolving right now, don’t be surprised if people ditch their keyboards and utilize pictures to perform online searches. These days, people can upload an image of a product they want to search for and look at thousands of similar products online.
According to various reports, Pinterest sees six hundred million searches alone. That said, it isn’t the only search engine that uses visual search. Google is also leveraging visual search via Google Lens. Just open Google Lens on your Android smartphone, point it towards the item you want to search for, and it will show you products that are similar to the one you’re looking to find.
Marketing metrics will become more accurate
Only a few years ago, measuring and justifying the impact of marketing decisions was often a significant challenge for marketers everywhere. However, now there are numerous ways marketers can utilize to gauge the performance of their activities online. For instance, you can measure Facebook likes, shares, CTRs, etc., with a single click through various metric measurement software. That said, most of these metrics tracking software aren’t meaningful enough right now.
Facebook was recently seen amplifying video metrics on the online platform. So, imagine how they misguided marketers into thinking they were getting more than what they expected. However, this won’t be the case in the future. Metric measurement won’t ever be perfect or one-hundred percent accurate. However, with the help of technology, improvements are being made. Expect metrics to become around 20 percent more accurate than before. And the more correct the metric, the better a marketer can gauge the performance of their marketing campaigns.
Flexibility and adaptability are two things that are crucial for a brand’s survival in the future, especially during and after the current global healthcare crisis. However, try to learn from the trends mentioned in this article and incorporate change into your marketing strategy accordingly. Moreover, focus on what your customer needs rather than what you can do to maximize profits. Slowly but surely, you’ll be catching up in no time!