eUser Behaviors You Should Track On Your Website
The secret to enhancing customer experience and increasing leads, sales, and other business-related activities is to understand how people engage with the elements on your website, regardless of the industry.
Many of your rivals are probably not even considering how powerful it may be to know something as basic as how many people clicked on a button or other site element.
It’s a challenging process that requires assistance from development teams and might take weeks to implement for the majority of marketing, UX, and analytics teams.
We’ll discuss the conversion process’s most important aspects to tag, so you’ll know where to put your attention and the process which can help you understand these data.
The way from which you can gather the data
Website analytics is a method of analyzing how customers behave when they are browsing an online store.
This comprises compiling, examining, and summarizing data in order to assess user behavior and activity, including how a website and its components are utilized.
You may utilize it to identify trends and fully optimize your website in order to meet consumer needs.
When we discuss website analysis, images of a sizable Excel file and a week-long data analysis are likely to come to mind. Naturally, this falls under this issue as well, but don’t fear, there are a ton of fresh approaches you can use to examine your website more quickly now.
Here are some of your choices:
- Heatmap tools
- Big data
- A/B test
For the reason, we want to track behavioral data let’s discuss what are heatmaps and A/B tests.
Heatmaps are analytical tools that may aid in traffic analysis, website effectiveness testing, and webshop optimization. It only takes a few clicks to start the gadget collecting data, making it quite easy to use.
Red and blue tones will appear after the study is complete. On heatmaps, the areas of your website that perform the best are represented by warm colors, while the areas that perform the worst are represented by cool colors.
Because it gives a clear picture of which colors or themes perform best on your website, this analytical tool may be used to build numerous aesthetic aspects. Additionally, it could help you improve the conversion rate of your online business.
To choose which CTAs to employ on your website, you may use heatmaps. You may also utilize the data from the tool to remove obstacles from your conversion funnel.
There are several kinds of heatmaps that provide you with various relevant details. Check out these examples:
- Scroll heatmaps
- Segment heatmaps
- Click maps
- Geo heatmaps
- Mouse tracking maps
A/B testing is another name for split testing. Two or more variations of a webpage, advertisement, or website feature are presented to various segments as part of an analytical process.
At the conclusion of the measurement, you can determine which individual pieces did well because they are all running concurrently during the test. You will then be able to select the best variation.
We want to underline that you cannot use these analytical tools by themselves. Pre-made campaigns may be evaluated using these tests.
To measure accurately, you must always use it in conjunction with another tool. for instance, using heatmaps.
It is clear that A/B tests are effective in combining marketing efforts. When paired with heatmaps, it’s one of the greatest tools.
You’ll be able to acquire a clear image of your target market with the use of A/B tests. The evaluation identifies the attitudes your organization holds and suggests ways to change them.
If you keep this information in mind over time, you may be able to run successful advertisements without measuring anything.
With A/B testing, your campaigns can get far greater results than they otherwise would. Your impact will be seen throughout your business, not only when that measure increases.
Long-term results from your tested marketing may include increased organic visitors.
Top behaviors you have to check
Now you know that heatmaps and A/B tests are excellent to gain useful data about your users and your website. But what do you have to check?
You may have a sign-in, sign-up, free trial, create an account, or a button of a similar nature depending on the type of business you run. These are typical touchpoints that we observe on websites for applications, ECommerce platforms, and financial sites.
Understanding how behavior varies depending on the CTA, the route they choose to take, and finally how new vs. returning users engage with your website will be made easier by tagging these factors.
Added product to cart
Get a complete view of your user experience and see why customers might be adding things to their carts but not completing the checkout process. You can filter, sort, and observe these particular user sessions by tagging your add-to-cart button so you can understand why a customer might not be making a purchase.
Sure, this particular example only applies to you if you work in ECommerce, but start considering the crucial conversion points for your company. The same insights would be shown by adding a custom tag to the same button.
By adding a tag to particular categories on your website, you may delve even further into understanding your most popular goods, functions, services, or even content subjects.
Asking yourself what questions you are seeking to answer is a smart place to start. Is it determining the preferred product or service category for your company? Using tags to identify particular categories on your website might teach you:
- Which of your website’s brands, goods, or services get the most traffic?
- What is well-liked by your users and generates conversions
- What services and features do your current customers want
They’re on every website, but what are yours and how do they impact your visitors’ buying experience?
You can track your CTAs across sites, whether it be a gated lead magnet like a webinar, newsletter subscription, or even a click-to-call or book a demo-button. Using Custom Tags makes it easier to organize, filter, and analyze just the relevant user activity.
You likely have several CTAs that are active on particular pages with a specific user path in mind.
The benefit of tagging and monitoring your CTAs is that you can improve your website with confidence and spend less time worrying about it by having a comprehensive insight into your conversion funnel and a sense of assurance about what pages are performing and encouraging your users to click.
Consider the following scenario. You choose to place a pop-up on the right side of your website to promote a special deal, newsletter sign-up, or booking.
When someone visits the website, they might not click on it straight away, but you should keep note of the instances in which they revisit the pop-up to initiate the modal and then identify the circumstances that led to this.
Do you provide them with enough options to make a decision? What happens if a certain payment method is giving you trouble?
Consider it this way: You just try a different retailer if your card is refused at a physical location. This would very certainly result in a consumer becoming lost in the digital world.
Your website’s navigation menu may be set up in a way that your team believes makes sense to your users depending on your industry.
This isn’t always the case, and if you don’t understand how visitors are using your navigation, you’ll never be able to make it better and nudge users in the direction of conversion.
Menu item tagging could be useful in a variety of circumstances. If you own a financial institution, for instance, you might want to tag the various services you offer so you can determine how interested your audience is in them and then monitor their behavior as a result.
As you can see, there are a lot of data and elements you must consider if you own a website. You will have many tasks, but believe us, it is worth it.
Always take time to check these out, since it means the future of your website.
Feel free to use a heatmap tool, or use an A/B test.