The landscape of ecommerce is evolving rapidly with retailers working harder than ever to meet the demands of the modern consumer. In the ever-changing world of marketing and selling, it’s crucial for businesses to keep on top of emerging trends in the coming year. Whether you’re offering services or trying to sell products, 2015 is the year to change your strategies to start bringing in more customers.
Stand Out to Build Loyalty
With a multitude of businesses competing for the same customer base, your company has to stand out in some way if you want to attract customers. It’s a consumer-driven market, and the organizations with unique offerings are the ones that will get the most business. Add value to the total customer experience so that they have a reason not only to shop with you now but also to come back in the future.
Personalized Onsite Experience
Using past purchasing behaviors and personal preferences to deliver a relevant onsite experience for all customers will become more important in 2015. The goal is to make it as easy as possible for customers to find what they want or to bring them to exactly what they want the moment they arrive on your website. These personalization efforts should also extend to marketing channels such as email. The more relevant content you can deliver to consumers, the better your conversion rates will be.
Cater to Mobile Shoppers
Mobile is everywhere, and customers are becoming more comfortable shopping from their tablets and Smartphones whether they’re on the go or sitting on the couch at home. To capture this growing market, your website must be optimized for mobile viewing either with a separate mobile version or through the use of responsive design. Easy payment options and navigation designed for touch are also must-haves.
Flowing from Channel to Channel
In the coming year, customers will expect a seamless experience between online and in-store shopping. They should be able to move from one channel to another without noticing a difference in the atmosphere or buying cycle. This offers the flexibility of browsing in-store and purchasing online or vice-versa. Special deals such as buying online and shipping to the store to receive a discount bring customers to your physical location and encourage them to purchase even more once they’re there.
Up until recently, the dream of instant gratification was difficult to fulfill with an online presence. However, with the advent of ship-to-store promotions and some companies offering free shipping even on their fastest options, customers can order what they want and have it in as little as a few hours. Partnering with third-party fulfillment centers such as Amazon can further streamline the shipping process by providing products from your business through a platform that consumers already know and trust.
Creating a solid return policy with as few penalties as possible makes your company more attractive to potential customers. Perks such as going beyond the standard 30-day return window and offering to cover return shipping take much of the risk out of purchasing, especially if you sell clothing, shoes or other items that may not always fit the way buyers expect. While this means absorbing shipping costs, it’s going to work out well in the long run as your business develops a reputation for being reliable and fair.
As 2015 gets underway, these ecommerce trends are likely to evolve more to keep up with buyer behavior. CoreCommerce has a pulse on ecommerce and is monitoring the changes to ensure a quality customer experience that brings people back to your business, both online and in-store, over and over again.