BEGIN WITH AN END IN YOUR MIND
As with any path you start, it needs to have a goal, an end. This can include how you want to start the interaction. Factors of this can include your products, the size of your projected market, will your sales be more phone or face to face oriented? In today’s world of multi-location selling, webinars and online interactions are becoming more and more prominent. These types of questions can determine what your qualified leads will be and the steps needed to build your list before make a big push to market.
BUILD YOUR PATHWAY
It is essential to plan what steps will be taken to help you reach point a to point b. For generating your leads this will be creating your very own script. This can include details such as what emails you send, the discussion you have via phone, blogs, face to face, and even the initial view upon arrival of your website. This also means you need to find the weak points, build upon those, and show your leads what makes your content worthwhile. In doing so you will gain the trust of the lead and become much closer to generating sales.
CREATING YOUR INVITATION
Now that you have an idea of where you will go and how you will get there, you need to decide who you will bring. This can be as broad or specific as you would like. The goal here is to pick an industry, vertical, region, or any categorization your business would demand. Read news, blogs, and any information you can find to see in these areas how your business can fill a NEED. In doing this you set yourself up for success as your leads learn more about your business. You ultimately want to narrow down your leads until you can determine which ones are more likely to become customers. Reviews and feedback from your customers can also help to go back into your lead generation efforts. The more qualified leads you can start with, the more likely you are to convert those leads into customers.